DAMPAK SKEMA PEFC, FSC DAN ISO 38200 TERHADAP PENINGKATAN DAYA SAING INDUSTRI KAYU
DOI:
https://doi.org/10.30736/jpim.v5i2.300Abstrak
Penelitian ini bertujuan  untuk mengetahui pengaruh FSC Chain of Custody, PEFC Sustainable Forest Management dan ISO 38200 Chain of custody pada industri kayu di Jawa Tengah. Pengambilan data dari  responden sebanyak 180 orang  karyawan industri kayu sebagai manajemen puncak dan staf yang  telah menerapkan FSC, PEFC dan ISO 38200.Pengumpulan data dilakukan dengan mendistribusikan kuesioner elektronik selama bulan Juli  hingga Oktober  2019 dan analisis pemrosesan data menggunakan Structural Equation Model (SEM) dan software Linear Structural Model (LISREL) versi 8.70. Hasil analisis menunjukkan bahwa penerapan  FSC Chain of Custody, PEFC Sustainable Forest Management dan ISO 38200 Chain of custody mempengaruhi daya saing perusahaan  secara signifikan dan positif seperti peningkatan kepuasan pelanggan, peningkatan penjualan dan peningkatan produktivitas
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