Fitriana Rahmawati, E., Fitrotun Najiah, E., Mahmudah, H., & Titin. (2026). THE INFLUENCE OF WORD OF MOUTH, CELEBRITY ENDORSEMENT, AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR GLAD2GLOW PRODUCTS IN LAMONGAN REGENCY. JEKMA (Jurnal Ekonomi Mahasiswa), 4(2), 538–547. Retrieved from https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2927