AL MUFIDI, Ah. Riza; INGGRIT SAYEKTI , Levia; RUSMINAH , Sani; BUDI SANTOSO, Heru. The Influence of Online Customer Ratings, Online Customer Reviews, Content Marketing, and Cash on Delivery Payment Systems on Gen Z’s Purchase Decisions on TikTok Shop. JEKMA (Jurnal Ekonomi Mahasiswa), [S. l.], v. 4, n. 1, p. 50–59, 2026. Disponível em: https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2859. Acesso em: 11 nov. 2026.