PUTRI SRI YUNI ARNI, Eka; IMAM SYAIROZI, Mohammad; AYU NOVITASARI, Diah; MAHMUDAH, Henny. ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PROMOTION, AND INFLUENCER MARKETING ON CONSUMER BEHAVIOR IN PURCHASING WARDAH COSMETIC PRODUCTS (CASE STUDY ON E-COMMERCE PLATFORMS). JEKMA (Jurnal Ekonomi Mahasiswa), [S. l.], v. 4, n. 2, p. 517–527, 2026. Disponível em: https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2924. Acesso em: 10 nov. 2026.