FITRIANA RAHMAWATI, Endang; FITROTUN NAJIAH, Evi; MAHMUDAH, Henny; TITIN. THE INFLUENCE OF WORD OF MOUTH, CELEBRITY ENDORSEMENT, AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR GLAD2GLOW PRODUCTS IN LAMONGAN REGENCY. JEKMA (Jurnal Ekonomi Mahasiswa), [S. l.], v. 4, n. 2, p. 538–547, 2026. Disponível em: https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2927. Acesso em: 10 nov. 2026.