ILMIA, Amalia Ultra. PENGARUH WORD OF MOUTH, E-COMMERCE DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO BAJU MURAH LAMONGAN THE INFLUENCE OF WORD OF MOUTH, E-COMMERCE AND PRODUCT VARIATION ON THE INTEREST OF BUYING CONSUMERS IN CHEAP CLOTHES SHOP LAMONGAN. JEKMA (Jurnal Ekonomi Mahasiswa), [S. l.], v. 2, n. 1, 2021. Disponível em: https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/657. Acesso em: 10 nov. 2026.