Laily Agustin, Anida, Mohammad Yaskun, Henny Mahmudah, and Hery Suprapto. 2026. “THE INFLUENCE OF PRODUCT QUALITY AND PRODUCT INNOVATION ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AMONG POTTERY CRAFT MSMES IN GAMPANG SEJATI”. JEKMA (Jurnal Ekonomi Mahasiswa) 4 (1):159-68. https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2869.