Ilmia AU. PENGARUH WORD OF MOUTH, E-COMMERCE DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO BAJU MURAH LAMONGAN THE INFLUENCE OF WORD OF MOUTH, E-COMMERCE AND PRODUCT VARIATION ON THE INTEREST OF BUYING CONSUMERS IN CHEAP CLOTHES SHOP LAMONGAN. jekma [Internet]. 2021 Jan. 1 [cited 2026 Nov. 11];2(1). Available from: https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/657