JURNAL EKBIS

ANALYSIS OF ACCOUNTABILITY AND TRANSPARENCY IN THE MANAGEMENT OF FUNDS FOR EDUCATIONAL INSTITUTIONS OF PUBLIC SENIOR HIGH SCHOOL (SMA) 8 PEKANBARU CITY

Roza Sri Susanti — 2024-11-04

This study aims to analyze the accountability and transparency of the management of funds for public high school education institutions in Pekanbaru city. In 2020 SMA Negeri 8 is a public school in Pekanbaru city with the largest number of students, with this number of students SMA Negeri 8 is the recipient of the most School Operational Assistance (BOS) funds compared to other State Senior High Schools in Pekanbaru city. Being the school with the most funding recipients, makes the related school become a target and questioned how the funds are managed. In the management of education funds, accountability and use of funds are adjusted to technical guidelines, some important indicators that must be considered in the management of education funds are accountability and transparency. This research is a case study research with a descriptive approach and the sample studied was 60 people consisting of school principals, school BOS fund treasurers and teachers at SMA Negeri 8 Pekanbaru.

THE EFFECT OF TUBERCULOSIS PROGRAM QUALITY AND PATIENT KNOWLEDGE ON ATTITUDE AND ITS IMPLICATIONS ON COMPLIANCE BEHAVIOR IN TAKING ANTI-TUBERCULOSIS DRUG (OAT) IN THE WORK AREA OF UPTD KARAWANG COMMUNITY HEALTH CENTER, SUKABUMI REGENCY

Ligar Yayuk Dwi Nenda — 2024-09-30

This study aims to obtain empirical evidence of employee job satisfaction as a moderator of the effect of online motivation, motivation and leadership on employee performance with employee job satisfaction as a moderator. The dependent variable in this study is employee performance, the independent variables in this study are online training, motivation and leadership, while the moderating variable in this study is employee job satisfaction. The research was conducted on employees of PT. Bank Rakyat Indonesia Sidoarjo Branch Office in 2023. This type of research is quantitative. The data in this study used primary data by distributing questionnaires. The sampling method uses purposive sampling. The data analysis technique used is Moderated Regression Analysis (MRA). The results of this study indicate that there is a significant positive effect on employee job satisfaction which moderates online training, motivation and leadership on employee performance. The results of this study are expected to help the management of PT. Bank Rakyat Indonesia Sidoarjo Branch Office in knowing the effect of increasing the performance and job satisfaction of BRI Sidoarjo branch employees.

INFLUENCE OF PRODUCT DESIGN AND FOOD TASTE ON CONSUMER INTEREST IN MOMOGI SNACK PRODUCTS

Divo Mellya Vidya Savitri — 2024-09-30

In the era of globalization and increasingly fierce business competition, product design is no longer only seen as an aesthetic aspect, but also as an important element that can influence consumer behavior in determining consumer decisions in purchasing a product. Apart from product design, food taste (multisensory sensation) is an important element that can influence consumer perception and purchasing interest. The aim of this research is to analyze the influence of product design and food taste on consumer buying interest. The sample used was 153 respondents who were taken using a questionnaire and using multiple linear regression analysis techniques. The results show that product design and food taste have a significant positive effect on consumer buying interest in Snack Momogi.

STRATEGY FOR CREATIVE ECONOMY DEVELOPMENT IN THE CULINARY TOURISM SECTOR IN SAMPANG CITY USING THE SWOT METHOD

Ana Umi Hakim Ukasyah — 2024-09-30

The culinary tourism sector in Sampang City was chosen because the creative economy driven by creative industries can develop human resources through knowledge, activities and innovation. Developing creativity is important to achieve progress and competitive advantage. However, in developing the creative economy in the culinary tourism sector, there are still various problems with human resources, product innovation, lack of service ideas, limited suppliers, unattractive packaging design, limited marketing and use of technology. This research aims to determine internal and external environmental factors in the creative economic development strategy in the culinary tourism sector of Sampang City. The research results show that the development strategy requires intervention from the relevant government so that problems can be resolved, such as holding training, always innovating products, improving packaging design to make it more attractive, increasing suppliers and investing in more modern technology. This research uses a qualitative descriptive method with informants from culinary business actors in Sampang City. This research uses SWOT analysis to anticipate threats by exploiting strengths, and overcome weaknesses by looking for opportunities, so that the development of the creative economy in the culinary tourism sector remains optimal.

THE IMPACT OF ARISAN JULO-JULO ON THE INCOME OF THE LOWER MIDDLE CLASS IN KURANJI, PADANG CITY AND A REVIEW FROM THE PERSPECTIVE OF ISLAMIC ECONOMICS

Doni Eka Putra — 2024-09-30

This study aims to determine the effect of arisan julo-julo on the income of lower-middle class people in Kuranji District, Padang City. The population in the study were poor people in Kuranji District collected through the PKH assistance program as many as 3,378 heads of families. By using the slovin formula, 97 people were obtained as samples. Sampling in this study was carried out by purposive sampling. This type of research is quantitative research that aims to determine the degree of relationship and pattern or form of influence between two or more variables, where with this research a theory will be built that functions to explain, predict and control a phenomenon. The data analysis technique used is descriptive and linear regression with hypothesis testing. The results of the study indicate that the Julo-julo variable has a positive and significant effect on community income.

ANALYSIS OF THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS FOR BUTTONSCARVES

Nia Rosliana Sinambela — 2024-09-30

Electronic Word Of Mouth is used as a means of communication between people where the person receives non-commercial messages about brands, products or services. With the existence of Electronic Word Of Mouth, it is easier for prospective buyers to determine their choice whether to buy the product or not depending on the content of the information whether it is positive or negative. In addition to Electronic Word Of Mouth, prospective buyers generally adjust their own personality to the personality of an item being purchased. This type of research uses a quantitative method by distributing questionnaires via Google Formal. The population used in this study were Buttonscarves buyers at Sun Plaza and Delipark. The sampling technique in this study used the purposive sampling technique with a sample size of 175 respondents divided into 88 respondents at Sun Plaza and 87 respondents at Delipark. The results of this study are that Electronic Word Of Mouth has a positive and significant effect on the decision to purchase Buttonscarves products. Electronic Word Of Mouth has a positive and significant effect on the decision to purchase the results of the determination test obtained R2 of 0.56 or 56%.This explains that around 56% of purchasing decision variables can be explained by EWOM variables.

THE EFFECT OF CORE COMPETENCIES, TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION ON PERFORMANCE MODERATED BY WORK ENVIRONMENT IN

Melati Rahayu Lestari — 2024-09-30

Post Covid-19 Pandemic, PT Wings Surya Surabaya Wonocolo District still applies operational work standards during the pandemic. The quality and quantity of core competencies have certainly changed employees. This study examines: (1) the influence of core competencies and leadership styleon job satisfaction at PT Wings Surya Surabaya Wonocolo District. (2) The influence of core competencies and leadership style on employee performance at PT Wings Surya Surabaya Wonocolo District. (3) The influence of job satisfaction on employee performance which is strengthened by the work environment at PT Wings Surya Surabaya Wonocolo District. The research method used is descriptive analysis using the Likert scale as a questionnaire measuring tool and the help of the War-PLS7.0 data processing application.

The results of the study show (1) core competencies and leadership styles have a significant effect on performance and performance, (2) through job satisfaction, core competency styles do not have an effect on performance, (3) the work environment is unable to moderate satisfaction with performance. The implications of the research that emerge are the success of active and transformative leaders in the company and the attitudes and character of each employee's competence are able to influence performance and job satisfaction for the better, but a comfortable, safe and clean work environment is still unable to be a factor that strengthens employee satisfaction to improve performance.

THE INFLUENCE OF CHARACTERISTICS, COMPETENCE AND ENTREPRENEURIAL ORIENTATION ON ENTREPRENEURIAL PERFORMANCE OF NILE TILAPIA FISH BREEDERS IN MINAPOLITAN AREA, NGEMPLAK DISTRICT, SLEMAN REGENCY

Rahmania Nur Agustini — 2024-09-30

Ngemplak District is a center for tilapia fish seed production. There are a number of obstacles experienced, namely increasingly tight competition in the seed production business, lack of concentration of human resources in seed production, and seed quality that is not in line with market demand. Based on this problem, the objectives of the study are: to understand the entrepreneurial characteristics of tilapia fish seed producers, to understand the level of entrepreneurial competence possessed by tilapia fish seed producers, to understand the level of entrepreneurial orientation of tilapia fish seed producers, and to understand the influence of characteristics, competence and entrepreneurial orientation on the entrepreneurial performance of tilapia fish seed producers in Ngemplak District. Data processing uses frequency distribution tabulation and arithmetic mean from the Likert scale and regression analysis. The study was conducted on fifty-one seed producers in the Mina Ngremboko Group and Siwar Putih. The results of the study prove: the entrepreneurial characteristics of tilapia fish breeders in Ngemplak District are very high, the entrepreneurial competence of tilapia fish breeders in Ngemplak District is high, the entrepreneurial orientation of tilapia fish breeders in Ngemplak District is high, the characteristics, competence and entrepreneurial orientation significantly influence the entrepreneurship of tilapia fish breeders in Ngemplak District. The results of the study have the potential to improve the economy by maximizing the entrepreneurial performance of tilapia fish breeders in Ngemplak District.

THE ROLE OF SUPPLY CHAIN MANAGEMENT IN IMPROVING THE COMPANY'S OPERATIONAL EFFICIENCY

Edi Wibowo — 2024-09-30

The purpose of this article is to understand: 1) The importance of supply chain management for companies; 2) What is the role of supply chain management in improving the operational efficiency of companies? This article uses qualitative research that uses literature review as its data collection method.

Research has shown that the importance of supply chain management for companies is to ensure that products and services are optimally distributed to customers and to ensure that products are delivered when customers want them, reducing costs and increasing the company's profits in the supply chain. Optimizing time, space, and the amount of resources. All this so that companies can compete in an increasingly global business. The role of supply chain management in improving the company's operational performance is as follows: 1) Helping to identify potential problems that may arise. 2) Optimizing costs; 3) Efficiency and reduction of operational costs; 4) Improving the supply chain process through spatial awareness.

ANALYSIS OF FACTORS INFLUENCING NURSE COMPLIANCE IN EARLY WARNING SCORE MONITORING IN PATIENTS IN THE INPATIENTS ROOM OF RSIA DEDARI KUPANG

Kevin Jodjana — 2024-09-30

Nurse compliance plays an important role in supporting patient safety with an attitude of having to respond quickly and act. The type of data used in this study is quantitative data using statistics, with the aim of testing the established hypothesis in the form of a questionnaire. The research sample used was all inpatient nurses at RSIA Dedari Kupang totaling 40 people. The data analysis technique in this study used descriptive statistics and inferential statistics in the form of a list of statements arranged based on indicators from each variable tested including nurse compliance, nurse attitudes, nurse knowledge, nurse motivation, nurse age, nurse work experience, and nurse Early Warning Score training. With a research period from August 2023 to January 2024. The research tool uses the SPSS application.

HE INFLUENCE OF GREEN ACCOUNTING, CORPORATE EMISSION DISCLOSURE AND CORPORATE ENVIRONMENTAL GOVERNANCE AS A MODERATOR

Muhammad Sofwan Hidayah — 2024-09-30

This study aims to determine and find empirical evidence regarding the Influence of Green Accounting, Corporate Emission Disclosure and Corporate Environmental Performance on Financial Performance with Corporate Governance as a Moderator. This study uses secondary data with data collection techniques using financial and annual reports of energy sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2021-2023. This study uses a purposive sampling technique with a total sample of 96 from 32 companies. Data testing in this study uses multiple linear regression analysis. The results of the study indicate that Green accounting has a negative and significant effect on financial performance. Carbon emission disclosure has a positive and significant effect on financial performance. Corporate environmental performance does not have a significant effect on financial performance. Corporate governance weakens the effect of green accounting on financial performance, Corporate governance strengthens the effect of carbon emission disclosure on financial performance. Corporate governance is unable to moderate the effect of corporate environmental performance on financial performance, Corporate Governance of the company is unable to moderate the effect of Corporate environmental on financial performance.

ANALYSIS OF THE IMPLEMENTATION OF PPH 21 USING THE NET METHOD AS AN EFFICIENCY EFFORT OF CORPORATE INCOME TAX BURDEN AT PT AQILA DUTA BALISFA

Sri Yaumi — 2024-09-30

The government is trying to maximize budget revenue to increase National Development sustainably..Tax is the largest source of income for the country. However, from an economic perspective, for companies, tax is a burden that can reduce the company's income or profit.

This study aims to analyze tax planning using the net method and tax planning using the gross up method. PT Aqiilah Duta Balisfa uses the net method as a measuring tool in paying income tax article 21. The results of the analysis show that tax planning for income tax article 21 using the gross up method is the most appropriate for companies to make corporate income tax efficient.

INFLUECNCE ORGANIZATIONAL CULTURE, STYLE TRANSFORMATIONAL LEADERSHIP AND MOTIVATION WORK EFFORTS TO IMPROVE PERFORMANCE MILLENNIAL GENERATION EMPLOYEES OF UD. JAWA MADURA

Fika Fatmala — 2024-09-30

This study aims to determine the organizational culture, transformational leadership and work motivation on employee performance. Organizational culture (X1), Transformational leadership (X2),0and work motivation0(X3)0is an independent variable0(X) and performance0employee0as a dependent variable0(Y).0population of the study0this is0employees of UD. Jawa Madura in Sidoarjo totaling 67 people. This study was taken using quantitative methods, data collection techniques in the form of questionnaires. Primary data sources in the form of online questionnaires distributed to respondents. This data analysis technique uses instrument testing, classical assumption testing, multiple linear regression analysis, F test, t test, and R2 determinant coefficient. The results of this study indicate that partially organizational culture does not affect employee performance, transformational leadership does not affect employee performance, and work motivation has a significant positive effect on employee performance at UD. Jawa Madura.

THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION ON STUDENTS' ENTREPRENEURIAL INTERESTS STATE VOCATIONAL SCHOOL 3 BENGKALIS

Rini Arvika Sari — 2024-09-30

This study examines the impact of entrepreneurship education on students' entrepreneurial interest at SMKN 3 Bengkalis. High unemployment rates in Indonesia are partly due to a lack of job opportunities for high school graduates and a low entrepreneurial spirit. Entrepreneurship education is crucial in shaping students' creativity, independence, and willingness to take risks in starting a business. Using a quantitative descriptive method, the study involved 100 students selected through random sampling. Data were collected via questionnaires and analyzed using the product moment correlation. The findings reveal a significant correlation (r=0.613) between entrepreneurship education and students' entrepreneurial interest, suggesting that exposure to entrepreneurship education increases students' motivation and interest in entrepreneurship. The study recommends enhancing entrepreneurship programs in schools to better prepare students for the business world, fostering an entrepreneurial mindset that contributes to economic development.

THE MODERATING ROLE OF FINANCIAL TECHNOLOGY ON FINANCIAL AND ATTITUDE AND FINANCIAL MANAGEMENT BEHAVIOR:ANALYSIS OF MADURA’S CREATIVE EVONOMY PERFORMANCE

Silvia Pungky Setyawan — 2024-09-30

The printing industry plays an important role in the economy, covering publishing, graphic design, and advertising, as well as printing various products such as books, magazines, brochures, and promotional materials. However, challenges from technological developments and economic pressures have caused printing companies to face financial management problems. This study aims to examine the impact of financial attitudes and financial management actions on printing business performance, with fintech as a moderating variable. Financial attitudes refer to the views of business owners on financial management, while management actions include financial management behaviors and practices in the business. Business performance is measured through profitability, operational efficiency, and growth, and fintech can strengthen or weaken the relationship between the two.

MOTIVATION TO INCREASE EIGER GRESIK EMPLOYEE LOYALTY

Firdaus Ghufron — 2024-09-30

This study explores the role of motivation in human resource management (HRM) and its impact on employee loyalty. Human resources are a crucial element in managing and utilizing other resources effectively. Motivation greatly influences employee performance and loyalty. This study uses a qualitative descriptive method with a literature review to examine how motivation is implemented and its effects on loyalty. Effective motivation can increase employee loyalty through a supportive work environment and strong leadership, although challenges such as the gap between theory and practice and less supportive leadership can hinder its implementation.

ANALYSIS OF THE EFFECT OF INFORMATION TECHNOLOGY USE, DIGITAL FINANCIAL LITERACY, AND INTERNAL CONTROL SYSTEM ON EMPLOYEE PERFORMANCE AT THE DPRD SECRETARIAT OF SLEMAN DISTRICT DPRD

Isna Rafika Salamah — 2024-09-30

This study aims to determine the effect of the use of information technology, digital financial literacy, and internal control systems on employee performance at the Sleman Regency DPRD Secretariat office. This type of research is quantitative. The sampling technique used was purposive sampling, using a sample of 121 employees and the data was obtained through a questionnaire. The data that has been obtained is then processed using SPSS 20. The results of this study indicate that information technology, digital financial literacy, and internal control systemshas an influence on employee performance with a total of 53.2% and the remaining 46.8% is caused by other factors that were not studied.

TRENDS AND INNOVATIONS IN WORKFORCE MANAGEMENT

Angelika Yanuar Kirana — 2024-09-30

This article discusses trends and innovations in workforce management in the digital era, focusing on companies’ adaptation to technological changes and labor market dynamics. Human resource management (HRM) is undergoing significant transformation through the adoption of digital technologies such as artificial intelligence (AI) and human resource information systems, which facilitate the recruitment, training, and performance appraisal processes of employees. In addition, flexible working trends, such as remote working and hybrid working models, are gaining popularity, especially after the global pandemic. The article also examines the importance of employee well-being and satisfaction, which can be achieved through innovations in continuous training programs, digital health technologies, and inclusive work policies. This study uses a Systematic Literature Review (SLR) approach to identify current trends and innovations in workforce management, and formulate strategies that companies can implement to improve the performance and loyalty of their workforce in the future.

IMPLEMENTATION OF INCLUSIVE VILLAGE POLICY IN BIRA TENGAH VILLAGE, SOKOBANAH DISTRICT

Mustaqima Juliyandari — 2024-09-30

This study aims to examine the implementation of inclusive village policies in Bira Tengah Village, Sokobanah District. The research method used is qualitative with a phenomenological approach. Data collection techniques are carried out by means of observation, interviews and documentation. The findings show that Bira Tengah Village has taken various significant steps to achieve inclusiveness, the village government is trying for all levels of society to participate in the development process in order to maintain the value of equality in the social realm, this can be seen from the inclusion of all levels of society in the preparation of village programs, infrastructure improvements, and increasing access to health services. However, although most of the Inclusive Village policies have been implemented, there are still obstacles in terms of socialization and regulation of the Law from the local government regarding the Inclusive Village Policy, this has caused several programs to not run optimally.

THE INFLUENCE OF THE USE OF FINTECH PAYMENT ON THE FINANCIAL MANAGEMENT OF STUDENTS OF THE KRISTEN INDONESIA UNIVERSITY OF TORAJA AT THE FACULTY OF ECONOMICS MANAGEMENT STUDY PROGRAM 2020-2023

Auldri Greis Patanggu — 2024-09-30

The aim of this research is to determine the effect of using fintech payments on the financial management of students at the Indonesian Christian University of Toraja. Quantitative research is the method used. Indonesian Christian University Toraja, Faculty of Economics, Management Study Program class 2020-2023 has 1,737 students. 100 people who used the Slovin formula were used as research samples. Primary data and secondary data were used, and data was collected using a questionnaire using the cost method, which was then processed using SPSS software. Instrument testing, classical assumption testing, simple linear regression analysis, and hypothesis testing are the data analysis techniques used in this research. At a significance level of 5%, it shows that the fintech payment variable has a positive but not significant effect. As shown by the tcount value of 1.679 which is higher than the ttable value of 1.661 with a significance level of 0.96 which is greater than 0.05, the fintecj payment variable has a positive but not significant effect on student financial management

THE IMPACT OF ENTREPRENEURIAL KNOWLEDGE, ENTREPRENEURIAL SKILLS, AND INNOVATION ON THE COMPETITIVE ABILITY OF WOMEN MANAGED SMES: A CASE STUDY OF SMES IN MEDAN CITY

Supriadi Siagian — 2024-09-30

Micro, Small and Medium Enterprises (MSMEs) are part of the independent Indonesian economy and have great potential in improving welfare. MSMEs contribute to gross domestic product (GDP) income of 60% of the 65.46 million total MSMEs in Indonesia. Knowledge, skills and innovation are one way to improve the competitiveness of MSMEs. Therefore, the purpose of this study is to analyze the role of entrepreneurial knowledge, entrepreneurial skills and innovation on the ability competitiveness of MSMEs managed by women, especially in Medan city. This study uses a quantitative approach and data collection methods in this study in the form of questionnaires that will be distributed to female MSME actors in Medan city both online and offline using Likert Scale measurements. The population in this study is MSMEs managed by women. The population size of female MSME entrepreneurs is 24,925 MSMEs. The sampling technique uses a non-probability sampling technique with sampling using purposive sampling using the Slovin formula with a total of 394 respondents. The data processing method uses SEM-PLS and uses SPSS 24 software. The results of the study show that entrepreneurial knowledge, entrepreneurial skills and innovation have an effect on the ability competitiveness of MSMEs managed by women, especially in Medan city. So in this case, the importance of the role of knowledge and innovation in improving the performance of MSMEs

THE INFLUENCE OF SERVICE QUALITY, BRAND IMAGE, AND PRICE ON C'BEZT FRIED CHICKEN MAKALE TO GAIN CUSTOMER LOYALTY

Novita Nonce — 2024-09-30

This study aims to determine the effect of service quality, brand image and price of C'Bezt Fried Chicken Makale on customer loyalty. This type of research is quantitative research. The population in this study were all the visitors of C'Bezt Fried Chicken. The sample in this study was calculated using the Slovin formula and the results obtained were 84 samples. The data analysis technique used in this study is multiple linear regression analysis test.

The results of this study indicate that partially the variables of service quality, brand image and price have a positive and significant effect on customer loyalty in C'Bezt Fried Chicken Makale. Similarly, the variables of service quality, brand image and price simultaneously or together have a significant effect on customer loyalty to C'Bezt Fried Chicken Makale.

THE INFLUENCE OF RETURN ON ASSET (ROA), PRICE EARNING RATIO (PER), AND EARNING PER SHARE (EPS) ON STOCK PRICES IN PT COMMUNICATION CABLE SYSTEM INDONESIA, TBK

Rati Bungan — 2024-09-30

This research aims to determine the effect of ROA, PER and EPS on share prices. This type of research uses a quantitative approach. The population in this research is the Indonesian Communication Cable System company Tbk with the research sample using the balance sheet and profit and loss report of the Indonesian Communication Cable System company for the period 2021-2023. The instrument testing techniques used are multiple linear regression analysis, coefficient of determination test and hypothesis testing. The results of this research show that the Return On Asset (ROA) variable has a significant effect on stock prices, while the Price Earning Ratio (PER) variable has a positive but not significant effect on stock prices and the Earning Per Share (EPS) variable has a significant effect on stock prices. Simultaneously, the variables Return on Assets (ROA), Price Earning Ratio (PER) and Earning Per Share (EPS) together influence stock returns.

THE INFLUENCE OF CELEBRITY ENDORSERS AND BRAND TRUST ON CONSUMER PURCHASING DECISIONS ON THE ORIGINAL SKINCARE PRODUCTS IN TANA TORAJA

Charisma Lolopayung1 — 2024-09-30

The purpose of this study was to determine the effect of Celebrity Endorser and Brand Trust on consumer purchasing decisions on The Originote skincare products in Tana Toraja partially and simultaneously. The data collection procedure for this study is: questionnaire. The method used in this study is the Quantitative Method using the Multiple Linear Regression method and processed using SPSS 29. This study was conducted in Tana Toraja Regency, with a sample of 97 respondents. The technique used by researchers in sampling is the Lemeshow formula. The results of the calculation with the t test on the Celebrity Endorser variable t count> t table with a value of (8.137)> (1.661) and on the Brand Trust variable t count> t table with a value of (6.572)> (1.661). The conclusion of this study is that Celebrity Endorser and Brand Trust influence Consumer Purchasing Decisions on The Originote Skincare Products in Tana Toraja partially and simultaneously.

THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASING DECISIONS AT NITO SUPERIOR SEED SHOPS IN NORTH TORAJA DISTRICT

Lidia Mangoki — 2024-09-30

The Influence of Social Media Marketing on Purchasing Decisions at the Nito Superior Seed Shop in North Toraja Regency. The purpose of this research is to determine the influence of social media marketing on purchasing decisions. This research uses a quantitative approach with simple linear regression analysis. The sample in this study was taken from buyers of Nito Superior Seeds in North Toraja Regency. Data collection was carried out by distributing questionnaires. In this research, the data source used is primary data. The research instrument used in this study used a non-probability sampling method. The results showed that data using statistical calculations via the Statistical Package for the Social Science (SPSS) version 25 application obtained a significance value of 0.007 < 0.05 and at value of 2.875 > t table value 1, 01954 which can be concluded that Social Media Marketing has a positive and significant influence on the decision to purchase superior seeds in North Toraja Regency.

THE EFFECT OF COMPENSATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE THROUGH WORK MOTIVATION AS AN INTERVENING VARIABLE

Bayna Azzahra Thahir — 2024-09-30

This research aims to find out and analyze the effect of compensation and work discipline on employees' performance, with work motivation as the intervening variable at CV Concept Global Media. The independent variables were compensation and work discipline, while the dependent variable was employees' performance and work motivation as the intervening variable. The population was employees at CV Concept Global Media consisting of 45 people. Furthermore, the data collection technique used saturated sampling. The data analysis technique used Partial Least Square SmartPLS 3.0. The results concluded that compensation and work discipline had a positive and significant effect on employees' performance. Additionally, compensation had a positive and significant effect on work motivation. Work discipline has a positive and significant effect on employees' performance. In addition, work motivation may not mediate the effect of compensation on employees' performance. Likewise, work motivation may not mediate the effect of work discipline on employees' performance.

THE ROLE OF EMPLOYEE WORK MOTIVATION IN OVERCOMING PRODUCTION PROBLEMS AT RCD LEATHER PASURUAN MSMEs

Mohammad Faiz — 2024-09-30

This study aims to determine the role of employee work motivation in overcoming production problems at the Rcd Leather MSMEs in Pasuruan. As an economic actor in the MSMEs sector, Rcd Leather faces various challenges in its production process, including unstable raw material supply and limited workforce skills. This study uses a qualitative approach using interview and observation methods with employees of the Rcd Leather MSMEs . The results of the study indicate that work motivation, both intrinsic and extrinsic, plays an important role in improving employee performance, increasing production efficiency, and overcoming various obstacles in work. A deeper understanding of the driving factors is expected to enable UMKM managers to develop more effective strategies to increase the competitiveness.

THE EFFECT OF EMPLOYEE EMPOWERMENT AND WORKPLACE ENVIRONMENT ON EMPLOYEE JOB SATISFACTION AND LOYALTY AS A MEDIATION VARIABLE IN UMKM IN MADURA

Cindy Safvitri — 2024-09-30

This study aims to analyze the effect of employee empowerment and work environment on job satisfaction, and to test employee loyalty as a mediating variable in the relationship in MSMEs in Madura. This study uses a quantitative approach using a questionnaire to measure the number of responses or respondents using primary data. The results of the study indicate that employee empowerment and work environment have a positive and significant effect on employee job satisfaction. Employees who are satisfied with empowerment and the work environment tend to have higher loyalty to the organization. This study provides an important contribution for MSME managers in Madura in understanding the importance of empowerment and a conducive work environment to increase employee satisfaction and loyalty

OVERCOMING CHALLENGES IN THE AIRPORT AUTHORITY OF ANDI JEMMA MASAMBA AIRPORT

Hartono Hartono — 2024-09-30

Airport management always poses challenges in its administration. In addition to requiring high-security standards, airport management must provide well-standardized services. This research was conducted to understand how a well-planned airport management development aligns with existing standards. In this study, the author tested the hypothesis regarding the importance of commanding/charismatic leadership in ensuring the implementation of an airport management system that meets service standards. The research was conducted at Andi Jemma Masamba Airport in Sulawesi, and the results showed a strong correlation between commanding/charismatic leadership and the improvement of quality at Andi Jemma Masamba Airport.