Womenpreneur On Economic Development in the Digital Economy Era

Penulis

  • Desy Arum Sunarta STAI DDI Pinrang
  • Alamsyah

DOI:

https://doi.org/10.30736/jurnalpenelitianekonomidanakuntansi(jpensi).v8i1.1465

Abstrak

The role of women in the economic field can be the main actor and this makes it one of the potential things in micro business activities. Developments in the digital era during the pandemic have encouraged Womenpreneurs to be able to develop their businesses and businesses by conducting online marketing. The digital economy is believed to be able to answer the challenges of developing economic development which until now has not been stable. This digital economy comes with many opportunities to answer existing problems. Based on the results of empirical studies, it was found that there are factors that encourage women to become womenpreneurs, namely: economic factors and independence factors. As the level of participation of womenpreneurs in the digital economy era progresses, there are also challenges, namely the gap in mastery of technology. Another form of problem is creativity and readiness to face digital change. Therefore, more womenpreneurs must be involved so that an increase in participation in digital economy education is needed.

Referensi

“Women ’ S Interpreurship Communication in Using Social Media in the Digital Age,” pp. 162–171.

A. K. N. Dr. H. Fachrurazi Dr. Evi Susanti, Endang Lifchatullaillah, Desy Arum Sunarta [dan 5 lainya] and P. T. C. editor, “Ekonomi Manajerial.” 2023.

N. I. Nizar and A. N. Sholeh, “Peran Ekonomi Digital Terhadap Ketahanan dan Pertumbuhan Ekonomi Selama Pandemi COVID-19,” J. Madani Ilmu Pengetahuan, Teknol. dan Hum., 2021, doi: 10.33753/madani.v4i1.163.

M. Pudhail and I. Baihaqi, “Strategi Pengembangan Ekosistem Ekonomi Digital Indonesia,” Vidya, 2017.

M. Veranita, R. Yusuf, Y. Sahidin, R. Susilowati, D. C. Fatihah, and W. Warsiati, “Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar),” J. Pengabdi. Kpd. Masy. UBJ, 2021, doi: 10.31599/jabdimas.v4i2.585.

A. N. Safitri, M. I. Fasa, and Suharto, “Dampak Pandemi COVID-19 Terhadap Perkembangan dan Prospek Perkembangan Syariah,” J. Ekon. dan Stat. Indones., 2021, doi: 10.11594/jesi.01.02.02.

D. A. S. Aini Yasih Darwin, “Kaum Milenial di Perkembangan Ekonomi Digital,” in International Conference on Islamic Studies, Education, Civilization (ICONIS 1st) 2022, 2022.

J. Laksmanawati and A. Yuniawan, “Women and the Digitalization Strategies of Micro, Small, and Medium Enterprises in the New Normal Era,” Petra Int. J. Bus. Stud., vol. 4, no. 1, pp. 55–64, 2021, doi: 10.9744/ijbs.4.1.55-64.

S. H. Sandri and W. L. Hardilawati, “The WOMENPRENENURS: Problem dan Prospect in Digital Era,” J. Akunt. dan Ekon., vol. 9, no. 1, pp. 94–98, 2019, [Online]. Available: http://www.ejurnal.umri.ac.id/index.php/jae/article/download/1339/792

S. Danim, M. P. Kualitatif, and A. Metodologi, “Presentasi, dan Publikasi Hasil Penelitian untuk Mahasiswa dan Peneliti Pemula Bidang Ilmu-Ilmu Sosial,” Pendidikan, dan Humaniora, Pustaka Setia, Bandung, 2002.

N. R. Hapsari and S. Nurhajijah, “Apakah Wirausaha Wanita Siap Dalam Menghadapi Era Digital?,” J. EBI, vol. 2, no. 2, pp. 20–24, 2020, doi: 10.52061/ebi.v2i2.19.

P. Ekonomi, F. Ekonomi, and U. N. Yogyakarta, “STRATEGI PENGEMBANGAN EKONOMI KREATIF ( STUDI KASUS KELOMPOK WANITA TANI ( KWT ) KARANGLO MAKMUR DI DUSUN KARANGLO DESA SUKOHARJO KABUPATEN SLEMAN ) Zuhdi Syaiful Anhar CREATIVE ECONOMIC DEVELOPMENT STRATEGY ( CASE STUDIES OF KARANGLO MAKMUR WOMEN ’ S FAR,” no. 1, pp. 565–577.

I. F. Maharani, D. Hidayat, and I. A. Dianita, “Penerapan Digital Marketing Pada Konteks Usaha Mikro Kecil Dan Menengah Womenpreneur,” J. Komun. Univ. Garut, vol. 7, no. 2, pp. 699–709, 2021.

A. E. Vanomy and I. Harris, “Analisis Peran Wanita Generasi Milenial pada Usaha Mikro Kecil Menengah di dalam Era Ekonomi Digital di Kepulauan Riau Indonesia,” J. Bisnis dan Manaj., vol. 8, no. 2, pp. 300–310, 2021, doi: 10.26905/jbm.v8i2.6167.

A. R. L. Teluma and S. D. Fajarica, “Peningkatan Pengetahuan Antihoaks bagi Komunitas Wanita Wirausaha ‘Womanwill Indonesia’ Wilayah Denpasar,” no. October 2019, 2020, [Online]. Available: https://osf.io/preprints/nqx2e/%0Ahttps://osf.io/nqx2e/download

F. Fourqoniah and M. F. Aransyah, “Pemanfaatan Media Sosial Untuk Wirausahawan Wanita Di Masa Pandemi Covid-19: Studi Literatur Sistematis,” Matrik J. Manajemen, Strateg. Bisnis dan Kewirausahaan, p. 265, 2021, doi: 10.24843/matrik:jmbk.2021.v15.i02.p09.

A. Asnawi, “Kesiapan Indonesia Membangun Ekonomi Digital Di Era Revolusi Industri 4.0,” Syntax Lit.?; J. Ilm. Indones., 2022, doi: 10.36418/syntax-literate.v7i1.5739.

D. A. Al Rizki, U. Bustaman, and S. Pramana, “PEMANFAATAN BIG DATA MARKETPLACE TERHADAP PROFIL EKONOMI DIGITAL DAERAH SEKTOR PERDAGANGAN DI KALIMANTAN BARAT, INDONESIA,” Semin. Nas. Off. Stat., 2021, doi: 10.34123/semnasoffstat.v2020i1.474.

S. Utami, “Eksistensi Perkembangan Perekonomian Perempuan di Era Digitalisasi,” an-Nisa, vol. 12, no. 1, pp. 596–609, 2019, doi: 10.30863/annisa.v12i1.454.

M. Ghafar and Ahmad Zarkasyi, “Womenpreneurship: Aktualisasi Peran Perempuan Melalui Pemberdayaan Kewirausahaan di Kecamatan Lembeyan Kabupaten Magetan,” Musãwa J. Stud. Gend. dan Islam, vol. 21, no. 1, pp. 81–94, 2022, doi: 10.14421/musawa.2022.211.81-94.

V. A. Rahmi and I. P. Hapsari, “Resilience and adaptation of womenpreneurs in the new normal era,” Community Empower., vol. 6, no. 7, pp. 1139–1148, 2021, doi: 10.31603/ce.4961.

W. Handayani et al., “Membangun Self-Efficacy Perempuan SUkses Berwirausaha pada Ibu Rumah Tangga,” JIPkM, vol. 2, no. 1, pp. 1–10, 2022.

I. Heliany, “Wonderful Digital Indonesia Tourism and the Role of the Industrial Revolution in the Face of the Digital Economy Era 5.0,” Destin. J. Hosp. Tour., vol. 1, no. 1, pp. 21–35, 2019.

C. Bai, P. Dallasega, G. Orzes, and J. Sarkis, “International Journal of Production Economics Industry 4 . 0 technologies assessment?: A sustainability perspective,” Int. J. Prod. Econ., 2020.

U. S. Sukmawati, A. Yasir, and N. Neli, “Kontribusi Ibu Rumah Tangga Dalam Meningkatkan Perekonomian Keluarga Melalui Berdagang Online Selama Pandemi Covid-19 di Kecamatan Sambas,” Jesya (Jurnal Ekon. Ekon. Syariah), vol. 4, no. 2, pp. 1238–1249, 2021, doi: 10.36778/jesya.v4i2.394.

J. P. Ekonomi, “Jurnal Penelitian Ekonomi dan Akuntansi (JPENSI ) http://jurnalekonomi.unisla.ac.id/index.php/jpensi e-ISSN 2621-3168 p-ISSN 2502 – 3764,” vol. 7, no. 3, pp. 275–286, 2022.

N. Syikin, A. Mane, and S. Jafar, “Pengaruh Perkembangan Ekonomi Digital terhadap Pendapatan Usaha Mikro Kecil Menengah (UMKM) Kuliner di Kecamatan Rappocini Kota Makassar,” Univ. Bosowa Makassar, vol. 6, no. 005, pp. 219–230, 2020.

D. A. Sunarta and M. Mahsyar, “SWOT Analysis of Arrum Hajj Products of Pawnshop Parepare Area,” Al-Iftah J. Islam. Stud. Soc., vol. 1, no. 1, pp. 23–36, 2020.

B. H. Bangun, “MENUJU MASYARAKAT EKONOMI ASEAN 2015: ASPEK REGIONAL DAN IMPLIKASINYA TERHADAP HUKUM NASIONAL INDONESIA,” Supremasi Huk. J. Penelit. Huk., 2017, doi: 10.33369/jsh.24.2.111-123.

Diterbitkan

2023-03-15