The INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM),  TOURISM ATTRACTION, AND TOURISM FACILITIES ON THE INTEREST IN RETURN VISIT OF TOURISTS OF PARPAREAN WHITE SAND BEACH,  PORSEA DISTRICT: INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM),  TOURISM ATTRACTION, AND TOURISM FACILITIES ON THE INTEREST IN RETURN VISIT OF TOURISTS OF PARPAREAN WHITE SAND BEACH,  PORSEA DISTRICT

Diniwanti  Siregar; Gloria J. M. Sianipar; Juara Simanjuntak; Krismanto Naibaho

doi:10.30736/jurnalpenelitianekonomidanakuntansi(jpensi).v8i3.1732

The INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM), TOURISM ATTRACTION, AND TOURISM FACILITIES ON THE INTEREST IN RETURN VISIT OF TOURISTS OF PARPAREAN WHITE SAND BEACH, PORSEA DISTRICT

INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM), TOURISM ATTRACTION, AND TOURISM FACILITIES ON THE INTEREST IN RETURN VISIT OF TOURISTS OF PARPAREAN WHITE SAND BEACH, PORSEA DISTRICT

Authors

Diniwanti Siregar Universitas Nommensen Medan
Gloria J. M. Sianipar Universitas Nommensen Medan
Juara Simanjuntak Universitas Nommensen Medan
Krismanto Naibaho Univesitas HKBP Nommensen

DOI:

https://doi.org/10.30736/jurnalpenelitianekonomidanakuntansi(jpensi).v8i3.1732

Abstract

This study aims to determine how the influence of electronic word of mouth (e-wom), tourist attraction and tourist facilities on the interest in visiting Parparean White Sand Beach, Porsea District. The population in this study were tourists who had visited more than twice in the last year as many as 150 people. The sampling technique used puporsive sampling. The results of multiple regression tests show that the electronic word of mouth (e-wom), tourist attraction and tourist facility variable has a positive effect on interest in visiting again. This research is survey research with a quantitative approach. Data collection used questionnaires while data analysis was done using multiple regression analysis. Based on the results of the Simultaneous Test (F-Test) that the variables of electronic word of mouth (e-wom), tourist attractions, tourist facilities simultaneously have a significant effect on the intention to return. With a significance acquisition value of 0.005 <0.05.