ANALYZING PRODUCT QUALITY AND PROMOTION ON PURCHASING DECISIONS FOR CHARCOAL WOOD CV.TRI KARTI MUKTI

Aldy Santo Hegiarto; Yusep Saeful Hamdani

Authors

Aldy S Digitech University
Yusep Saeful Hamdani Universitas Digitech

Abstract

This study aims to determine what factors can influence purchasing decisions. This study uses two independent variables, namely Product Quality (X1) and promotion (X2), meanwhile, purchasing decisions (Y) are used as the dependent variable. In this study, the authors used descriptive-quantitative research methods, namely researchers trying to make descriptions, images systematically, factually and accurately regarding the relationship between the facts, properties or phenomena studied. The R Square coefficient of 0.760 or 76% indicates that the variables of Product Quality (X1) and promotion (X2), affect the Purchasing Decision variable by 76%, other variables not included in this study have an effect of 24%. Purchasing Decisions simultaneously or simultaneously have a positive effect between Product Quality and promotion with Purchasing Decisions. This is indicated by the calculated F value of 66,320 and significance at <0.001, so that these results indicate that Product Quality and promotion are not simultaneously due to the positive influence of several elements that make a significant contribution to purchasing decisions.

keywords: Product Quality, promotion, purchasing decision

Author Biography

Aldy S, Digitech University

Lecture at Digitech University Bandung

References

Abdurahman dan Anggriani. Pengaruh Kualitas Produk, Kualitas Layanan , Harga Dan Lokasi Terhadap Keputusan Pembelian. Jurnal : STIESIA. 2019.

Al-Azhar Fitrah Effendi, Cundo Harimurti 2022 Strategi Pemasaran Usaha Ekspor Briket Arang Tempurung Kelapa pada PT. Taiba Cococha Indonesia Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4 , No. 1, Septemberr 2022, pp. 60-66

Bhagaskara Loekmono 2023 Universitas Padjadjaran POTENSI EKSPOR PRODUK ARANG BRIKET DALAM MENEMBUS PASAR INTERNASIONAL Volume 2 Nomor 9 September 2023 E-ISSN: 2963- 2900 | P-ISSN: 2964-9048 https://jmi.rivierapublishing.id/index.php/rp

Dian Mardiana, Rosdiana Sijabat 2022 Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian. Widya Cipta: Jurnal Sekretari dan Manajemen Volume 6 No. 1 Maret 2022

Tjiptono, F. (2019). Strategi pemasaran prinsip dan penerapan. Yogyakarta: Penerbit ANDI.

Philip Kotler and keller, 2019, MANAJEMEN PEMASARAN EDISI KETIGA BELAS JILID 1 Jl.H Baping Raya No.100 ciracas, jakarta 13740: Penerbit Erlangga

Philip Kotler and keller,2019, MANAJEMEN PEMASARAN EDISI KETIGA BELAS JILID 2 Jl.H Baping Raya No.100 ciracas, jakarta 13740: Penerbit Erlangga

PANJAITAN, YOSEVINA ANISTIA (2018) Audit Manajemen Untuk Menilai Efektivitas Dan Efisiensi Fungsi Dan Penempatan Sumber Daya Manusia Pada Pg Kebon Agung. Other Thesis, STIE Malangkucecwara.

Rika Widia Sari,2022 Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Pada Batik Idola Pemusiran Tanjung Jabung Timur.

Rubby Rahman Tsani, Fikri Muhammad Mauluddin, Ricko Christian Hotlan Tinambunan, Syifa Fajar Maulani,2022 Analisis Kualitas Produk Arang Briket Pada Kebutuhan Pasar Ekspor Di Timur Tengah Dan Eropa Pada PT. Nudira Sumber Daya Ndonesia Jurnal Ekonomi dan Bisnis.

Safitri, S., & Wahdiniawati, S. A. (2023). Pengaruh pelatihan kerja, motivasi kerja dan disiplin kerja terhadap kinerja karyawan pt liong indotasa bogor. Jurnal Akuntansi Dan Manajemen Bisnis, 3(2), 176-184.

Sumarsih, Universitas Sulawesi Barat,2019, Pengaruh Inovasi Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Produk Briket (Cv. Arang Surabaya Campalagian Polman) Movere Journal Vol 1 No. 2 Juli 2019 Hal 218-231. http://ojs.stie-tdn.ac.id/index.php/mv. Movere Journal (stie-tdn.ac.id)

Sudarsono, H. (2020). Buku Ajar Manajemen Pemasaran (pertama). CV. Pustaka Abadi.