Relationship Marketing Strategies in Building Long-Term Partnerships Between Contractor And Clients in  the Property Sector

Ni Putu Pindia Maharani; Anak Agung Elik Astari; Ni Wayan Ari Sudiartini

doi:10.30736/jpensi.v10i3.2773

Relationship Marketing Strategies in Building Long-Term Partnerships Between Contractor And Clients in the Property Sector

Authors

Ni Putu Pindia Maharani Universitas Mahendradatta
Anak Agung Elik Astari Universitas Mahendradatta
Ni Wayan Ari Sudiartini Universitas Mahendradatta

DOI:

https://doi.org/10.30736/jpensi.v10i3.2773

Keywords:

Communication, Trust, Commitment, Empathy, Long-Term Orientation, Long-Term Partnership

Abstract

This study aims to analyze the influence of five dimensions of relationship marketing—communication, trust, commitment, empathy, and long-term orientation—on long-term partnerships between contractor companies and clients in the property sector, particularly in Tabanan, Bali. A quantitative method was applied using purposive sampling with 100 respondents. Data were analyzed using multiple linear regression with SPSS.