[1]
Wijayanti, I. et al. 2026. DETERMINAN LOYALITAS MEREK IPHONE: PENGALAMAN PELANGGAN, PEMASARAN INTERAKTIF, EMOTIONAL BRANDING, PERSEPSI HARGA. JPIM (Jurnal Penelitian Ilmu Manajemen). 11, 2 (Sep. 2026). DOI:https://doi.org/10.30736/jpim.v11i2.2831.