Nur Ajizah, T.; Teguh Nugroho, A. THE ROLE OF POSITIVE EMOTION AS A MEDIATOR OF SHOPPING LIFESTYLE AND HEDONIC SHOPPING MOTIVATION TOWARDS IMPULSE BUYING AT TIKTOK SHOP (Case on TikTok Shop Customers). JPIM (Jurnal Penelitian Ilmu Manajemen) 2023, 8, 283-298.