Tarisa, T., & Giri , R. R. W. (2024). THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND EQUITY, BRAND TRUST AND BRAND LOYALTY ON TRAVELOKA INSTAGRAM. JPIM (Jurnal Penelitian Ilmu Manajemen), 9(2), 218–230. https://doi.org/10.30736/jpim.v9i2.2177