TARISA, Tarisa; GIRI , Refi Rifaldi Windya. THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND EQUITY, BRAND TRUST AND BRAND LOYALTY ON TRAVELOKA INSTAGRAM. JPIM (Jurnal Penelitian Ilmu Manajemen), [S. l.], v. 9, n. 2, p. 218–230, 2024. Disponível em: https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2177. Acesso em: 12 mar. 2026.