ALIFIA, Putri; RATNASARI, Ina. THE INFLUENCE OF BRAND EQUITY AND PRICE ON CONSUMER PURCHASE INTENTIONS OF EIGER OUTDOOR EQUIPMENT IN KARAWANG REGENCY. JPIM (Jurnal Penelitian Ilmu Manajemen), [S. l.], v. 9, n. 2, p. 288–295, 2024. DOI: 10.30736/jpim.v9i2.2214. Disponível em: https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2214. Acesso em: 10 nov. 2026.