WIJAYANTI, Irma; CAHYONO, Puguh; SHOFIA MAULIDAH, Indira. DETERMINAN LOYALITAS MEREK IPHONE: PENGALAMAN PELANGGAN, PEMASARAN INTERAKTIF, EMOTIONAL BRANDING, PERSEPSI HARGA. JPIM (Jurnal Penelitian Ilmu Manajemen), [S. l.], v. 11, n. 2, 2026. DOI: 10.30736/jpim.v11i2.2831. Disponível em: https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2831. Acesso em: 10 nov. 2026.