Putri, Yuni Adinda. 2024. “ONLINE REVIEWS, CELEBRITY ENDORSERS EFFECT PURCHASE DECISION OF GENERATION Z AT SAMSUNG EXPERIENCE STORE PALEMBANG”. JPIM (Jurnal Penelitian Ilmu Manajemen) 9 (1):150-62. https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2034.