Alifia P, Ratnasari I. THE INFLUENCE OF BRAND EQUITY AND PRICE ON CONSUMER PURCHASE INTENTIONS OF EIGER OUTDOOR EQUIPMENT IN KARAWANG REGENCY. JPIM (Jurnal Penelitian Ilmu Manajemen) [Internet]. 2024 Jun. 30 [cited 2024 Jul. 27];9(2):288-95. Available from: https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2214