Alifia P, Ratnasari I. THE INFLUENCE OF BRAND EQUITY AND PRICE ON CONSUMER PURCHASE INTENTIONS OF EIGER OUTDOOR EQUIPMENT IN KARAWANG REGENCY. Jurnal Penelitian Ilmu Manajemen [Internet]. 30 Juni 2024 [dikutip 24 Juni 2026];9(2):288-95. Tersedia pada: https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2214