https://jurnalekonomi.unisla.ac.id/index.php/jpim/issue/feed JPIM (Jurnal Penelitian Ilmu Manajemen) 2024-07-27T03:05:12+01:00 Luluk Nur Azizah luluknurazizah_25@ymail.com Open Journal Systems <table class="data" width="100%" bgcolor="#f0f0f0"> <tbody> <tr valign="top"> <td width="20%">Journal title</td> <td width="80%"><strong>JPIM (Jurnal Penelitian Ilmu Manajemen)<br /></strong></td> </tr> <tr valign="top"> <td width="20%">Initials</td> <td width="80%"><strong>JPIM</strong></td> </tr> <tr valign="top"> <td width="20%">Grade</td> <td width="80%"><a title="Sinta 5" href="http://sinta2.ristekdikti.go.id/journals?q=JPIM&amp;search=1&amp;sinta=5&amp;pub=&amp;city=&amp;issn=" target="_blank" rel="noopener"><strong><strong>Sinta 5</strong></strong></a></td> </tr> <tr valign="top"> <td width="20%">Frequency</td> <td width="80%"><strong>Three issues per year (February, June and October)</strong></td> </tr> <tr valign="top"> <td width="20%">DOI</td> <td width="80%"><strong>prefix 10.30736 </strong>by <img src="http://ejournal.umm.ac.id/public/site/images/jurnaltiumm/Crossref_Logo_Stacked_RGB_SMALL.png" alt="" /> <strong><br /></strong></td> </tr> <tr valign="top"> <td width="20%">Print ISSN</td> <td width="80%"><a title="Print ISSN" href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1453713456&amp;1&amp;&amp;" target="_blank" rel="noopener">2502-3780</a></td> </tr> <tr valign="top"> <td width="20%">Online ISSN</td> <td width="80%"><a title="Online ISSN" href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1524196316&amp;1&amp;&amp;" target="_blank" rel="noopener">2621-881X</a></td> </tr> <tr valign="top"> <td width="20%">Editor-in-chief</td> <td width="80%"><strong><strong>Luluk Nur Azizah </strong><strong>(+6285234631311)</strong><br /></strong></td> </tr> <tr valign="top"> <td width="20%">Man. Editor</td> <td width="80%"><strong><strong>Nurus Safa'atillah</strong></strong></td> </tr> <tr valign="top"> <td width="20%">Publisher</td> <td width="80%"><strong>LITBANG PEMAS, Universitas Islam Lamongan</strong></td> </tr> <tr valign="top"> <td width="20%">Cite Analysis</td> <td width="80%"><a title="Google scholar" href="https://scholar.google.com/citations?hl=en&amp;user=mr5TBksAAAAJ" target="_blank" rel="noopener"><strong>Google Scholar</strong></a></td> </tr> <tr valign="top"> <td width="20%">Indexing</td> <td width="80%"><a title="Google scholar" href="https://scholar.google.com/citations?hl=en&amp;user=mr5TBksAAAAJ" target="_blank" rel="noopener"><strong>Google Scholar</strong></a><strong><strong> | <a title="Garuda" href="https://garuda.kemdikbud.go.id/journal/view/16018" target="_blank" rel="noopener">Garuda </a>| Crossref <strong><strong><br /></strong></strong></strong></strong></td> </tr> </tbody> </table> <p align="justify"> </p> <p><strong>JPIM (Journal of Research in Management)</strong> is a scientific journal, leading international research publication in all areas of management published by Research and Litbang Pemas, Lamongan Islamic University. JPIM continually seeks articles that challenge the impact of globalization through the business world through critical informed empirical and theoretical investigations, and present the latest thinking and innovative research on key management topics, while still being accessible and interesting to non-specialists.</p> <p><strong>JPIM</strong> covers the fields of Marketing Management, Human Resources Management, Financial Management, Strategic Management and Operational and Production Management. <strong>JPIM</strong> articles over time have been characterized by their intellectual curiosity and diverse methodological approaches, leading to contributions that have had a significant impact on management science both empirically and in practice. We welcome interdisciplinary research that synthesizes different research traditions to present new discoveries on contemporary challenges across broad domains in the world of business and management. <strong>JPIM</strong> is an open access journal and is published three times a year, namely in February (February, June and October).</p> https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2132 LIQUIDITY RATIO ANALYSIS FOR FINANCIAL PERFORMANCE ASSESSMENT (CASE STUDY: UPK LANGGENG MAKMUR, PRINGAPUS DISTRICT, SEMARANG REGENCY) 2024-06-29T13:56:58+01:00 Lis Widowati lia@gmail.co.id Andi Kurniawati kurnia.wt1020@efhar.ac.id <p><em>This research aims to analyze liquidity ratios with the aim of being used as an assessment tool to financial performance at UPK Langgeng Makmur. This research uses a descriptive qualitative approach method. The data studied is in the form of UPK Langgeng Makmur's financial reports from 2019 to 2021. The standard used is the liquidity ratio standard according to Kasmir. From the results of calculating the average liquidity ratio, the financial performance condition of UPK Langgeng Makmur is said to be good. From the calculation of the current ratio from 2019 to 2021, it can be said to be good, although everything is still below the standard current ratio, namely 200%, but it is still said to be good because it is not less than 150%. Meanwhile, according to quick ratio calculations in 2019 and 2020 it was declared "very good" because it was above the standard ratio, namely 150%, but in 2021 it decreased slightly and was below the standard ratio but not less than 100% so it could still be said to be "good". And according to the calculation of the cash ratio and inventory to net working capital in the three years, the financial performance was said to be "very good" because it was far above the standard ratiomeasure. The general conclusion of this research is that the financial performance in 2019 to 2021 at UPK Langgeng Makmur can be said to be good and not too bad because all ratio calculations show good percentages</em></p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/1999 THE INFLUENCE OF FACILITIES ON THE MOTIVATION OF TOURISTS VISITING THE JAM GADANG BUKIT TINGGI, WEST SUMATRA 2024-03-21T04:17:45+00:00 Anis Darsiah anis.darsiah@stptrisakti.ac.id Vienna Artina Sembiring viena.artina@iptrisakti.ac.id M. Rafi Salim mrafisalim7@gmail.com Dian Octarina dianoctarina@iptrisakti.ac.id <p>Bukittinggi City is a city in West Sumatra province with the second largest economy after Padang City. As a tourism city, the City of Bukittinggi is starting to develop itself by building tourist facilities to support its tourist attractions. This research aims to determine the motivation of tourists who visit the Jam Gadang Tourism Area, Bukittinggi City, tourists' considerations in choosing tourist facilities when visiting the Jam Gadang Tourism Area, and the influence of tourist facilities on tourist motivation to visit the Jam Gadang Tourism Area. The research method used was descriptive, the research object was 120 respondents visiting the Jam Gadang Tourist Area. The results of this research are the need to provide expansion of the parking area as an additional facility in the Jam Gadang Tourist Area and the need to provide a place for souvenir sellers in the Jam Gadang Tourist Area so that gadang traders gather in one place that has been provided to sell so that it becomes orderly and organized.</p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2000 THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA 2024-06-30T02:15:19+01:00 Filma Festivalia lindadesafitri@iptrisakti.ac.id Haryo Wicaksono haryowicaksono@iptrisakti.ac.id Alda Chairani alda.chairani@iptrisakti.com <p>research aims to determine the influence of product quality and price on purchasing decisions at Cipadu Market. to sell in order to be orderly and orderly. This research is a qualitative quantitative research using multiple regression analysis methods. The population in this study were visitors who came to Cipulir Market. Meanwhile, the sample in this study consisted of 100 respondents. The sampling technique is Accidental Sampling</p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2107 THE INFLUENCE OF LOCATION AND WORD OF MOUTH PROMOTION ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA 2024-06-20T04:43:42+01:00 Linda Desafitri RB lindadesafitri@iptrisakti.ac.id Irfal Irfal irfal@iptrisakti.ac.id Ismeth Emier Osman ismeth@iptrisakti.ac.id <p>This research aims to determine the influence of location and word of mouth promotion on purchasing decisions at the Cipulir market. This research uses a quantitative and qualitative approach by applying multiple regression analysis. Data collection was carried out by distributing questionnaires to respondents who were asked to rate them using a Likert scale of 1 to 5. The population that was the research subject was visitors to Cipulir Market, with a sample size of 100 respondents. Sampling was carried out using the Accidental Sampling method. communication of product value to strengthen their market position. The strategic nature of the Cipulir market influences purchasing decisions with accessibility, product availability, socio-cultural environment and market image. Markets with many sellers and product variations are the main choice for consumers, coupled with a friendly environment and a positive market image. Word of Mouth is also important because of social interaction in traditional markets, where recommendations and reviews from other parties provide strong incentives for potential buyers.</p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2109 THE INFLUENCE OF PRICE AND LOCATION ON INTEREST VISITING IN BETAWI RESTAURANT BABEH SADELI, PONDOK AREN, TANGERANG 2024-06-20T04:55:30+01:00 Tri Djoko Sulistiyo tri_djoko@iptrisakti.ac.id Pricilia Johani Sakti pricilia.sakti@iptrisakti.ac.id Eduard Rudolf Pangkerego eduard@iptrisakti.ac.id <p>This research aims to determine the influence of price and location on interest in visiting the Betawi Babeh Sadeli Restaurant, Pondok Aren, Tangerang. This research is quantitative in nature using two types of data, namely primary data and secondary data obtained through observation and distributing questionnaires to consumers. Secondary data includes sources such as books, theses and previous research journals. The population of this research is consumers of the Betawi Babeh Sadeli Restaurant. The sampling technique used is Simple Random Sampling, with a random sampling technique called the Accidental Sampling technique. The samples taken were 100 respondents. Affordable prices and strategic location have a big influence on interest in visiting Betawi Babeh Sadeli Restaurant. Affordable prices make restaurants more accessible to various levels of society, while strategic locations make access easier and increase customer interest with a wider market reach.</p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2105 THE ROLE OF MOTIVATION AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE 2024-06-16T21:47:47+01:00 Hisnol Jamali hisnoljamali1960@gmail.com Ibrahim Ibrahim ibrahim@gmial.com Erwin Horas erwin@gmail.com Haeruddin Haeruddin haeruddindml@gmail.com <table width="567"> <tbody> <tr> <td width="378"> <p><em>This study examines the effect of motivation and organizational culture on the performance of employees&nbsp;of&nbsp;the&nbsp;Makassar&nbsp;Customs Inspection and Service&nbsp;Board.&nbsp;With a sample of 96 respondents, data analysis was performed using multiple linear regression.&nbsp;The results show that motivation and organizational culture have a significant impact on individual and collective performance.&nbsp;These findings confirm the central role of motivation and organizational culture in&nbsp;growing staff,&nbsp;especially in the customs and excise sector.&nbsp;The holistic approach of this study combines these key variables and provides a&nbsp;comprehensive&nbsp;view of the variables that influence employee performance.&nbsp;The significance of this research focuses on the need to improve&nbsp;the efficiency of the&nbsp;public&nbsp;sector,&nbsp;while its impact includes practical guidance for organizational&nbsp;managers&nbsp;and a contribution to advanced research in the field of public&nbsp;HRM.</em></p> </td> </tr> </tbody> </table> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2118 THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN THE TEENAGE KURING RESTAURANT SERPONG, SOUTH TANGERANG 2024-06-24T05:26:13+01:00 Christin Setiawan christinsetiawan@iptrisakti.ac.id <p>This research aims to investigate the influence of service quality on customer satisfaction at the Teen Kuring Serpong Restaurant, South Tangerang. Service quality is measured along several dimensions, including staff friendliness, food quality, service speed, and environmental cleanliness. The survey method was used to collect data from restaurant customers. Statistical analysis was carried out to evaluate the relationship between service quality and customer satisfaction. The research results show that service quality significantly impacts customer satisfaction. Practical recommendations from this research can help restaurant management improve their services. This research contributes to understanding the factors influencing customer satisfaction in the restaurant industry. It is hoped that this research can provide valuable insights for stakeholders in the culinary industry to improve their customer experience and business performance.</p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2162 THE INFLUENCE OF CONSUMER CREDIT AND INVESTMENT ON BANKING PROFITABILITY: CASE STUDY OF PT. BANK NEGARA INDONESIA (PERSERO) TBK MAMUJU BRANCH 2024-07-07T18:31:51+01:00 haeruddin haeruddindml@gmail.com Erni Salijah ernisalijah2019@gmail.com <p>This study aims to evaluate the partial influence of consumer credit and investment credit on profitability and the simultaneous influence of consumer credit and investment credit on profitability. This research uses a quantitative descriptive approach using quantitative data sourced from secondary data, namely the financial reports of PT. Bank BNI Mamuju Branch. The analysis used to test the hypothesis uses multiple linear regression analysis with the T test and F test. The findings from this study are that partially consumer credit has a positive effect on profitability and investment credit has a positive effect on profitability. Meanwhile, in simultaneous testing, the results showed that consumer credit and investment credit together had a significant effect on profitability.&nbsp;</p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2192 THE INFLUENCE OF WORK ENVIRONMENT AND EMPLOYEE INTERESTS ON JOB PROMOTION IN PT AEROFOOD INDONESIA SURABAYA BRANCH OF 2024 2024-07-23T07:01:37+01:00 Fahmi Putra Iswandi putrafahmi840@gmail.com Achmad Sholihin putrafahmi840@gmail.com <p>Abstract</p> <p>This study aims to examine the influence of work environment and employee interests on job promotion. This study was conducted on the employees of PT Aerofood Indonesia Surabaya Branch using an online survey method. Samples were calculated using Slovin's formula with a confidence level of 10%. Samples analyzed were 70 respondents. The study was conducted using a quantitative method. The analysis technique used was multiple regression analysis using SPSS. The results of the study showed that work environment has a significant influence on job promotion, while employee interest does not have a significant influence on job promotion.</p> <p><strong>Keywords: </strong>Work Environment, Employee Interests, Job Promotion</p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2161 EVALUATION OF THE IMPACT OF WORKING CAPITAL CREDIT AND PEOPLE'S BUSINESS CREDIT ON BANK PROFITABILITY: EMPIRICAL STUDY AT PT. BANK NEGARA INDONESIA (PERSERO) TBK BULUKUMBA BRANCH 2024-07-06T14:22:22+01:00 haeruddin haeruddindml@gmail.com Ibrahim Ibrahim ibrahimahmad3112@gmail.com Rahmi Rahmi rahmimammi88@gmail.com Hisnol Jamali hisnol.jamali60@gmail.com <p>This research aims to analyze the influence of Working Capital Credit and People's Business Credit (KUR) on company profitability at PT. Bank Negara Indonesia (Persero) Tbk, Bulukumba Branch Office. This study uses secondary data obtained from banks' annual financial reports for the 2017-2021 period. The analysis was carried out using multiple linear regression to test the partial and simultaneous influence of the two types of credit on profitability. The research results show that Working Capital Credit has a significant influence on bank profitability, which is in line with the theory that this credit provides the liquidity needed for operations and increases interest income. In addition, KUR also shows a significant influence on bank profitability, which supports the importance of this credit in expanding financial inclusion and increasing the customer base. Simultaneously, the combination of Working Capital Credit and KUR makes a significant contribution to profitability, which shows the importance of credit portfolio diversification in improving bank financial performance. The uniqueness of this research is its focus on the simultaneous influence of Working Capital Credit and KUR on bank profitability, which is rarely analyzed in previous studies. Additionally, this research was conducted in the context of regional banks, which provides a new perspective on credit management and profitability outside of large or national banks. These findings provide an important contribution to the literature on credit management and bank financial performance, as well as providing practical guidance for bank management in optimizing credit strategies to increase profitability. This research also provides insight for future researchers to develop further studies that can explore other variables that influence bank profitability and can enrich understanding of the dynamics of credit management in the banking sector.</p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2180 EDUCATION AND JOB MATCH : THE RELATIONSHIP OF EDUCATION AND EMPLOYMENT IN SOKO TUBAN DISTRICT 2024-07-14T09:52:37+01:00 Handoko Sosro Hadi Wijoyo Handoko handokoshwn@gmail.com Afifa Ulfaida afifahulfd123@gmail.com <p><em>This study aims to determine the effect of education and soft skills on employment in the District of Soko Tuban, both partially and simultaneously. It employs a descriptive quantitative approach, targeting high school graduates up to bachelor's degree holders in Soko District, with a sample size determined using the Slovin formula. Primary data was collected from 99 respondents through questionnaires using purposive sampling. Data was analyzed using multiple linear regression</em></p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2178 THE INFLUENCE OF LIVE STREAMING COMMERCE ON PURCHASE INTENTION FOR BEAUTY PRODUCTS IN SHOPEE E-COMMERCE 2024-07-14T02:53:37+01:00 Rimbun Adillah Herianto rimbun rimbunadillah@student.telkomuniversity.ac.id Refi Rifaldi Windya Giri rifaldi@telkomuniversity.ac.id <p><em>As technology advances rapidly worldwide, including in Indonesia, the impact on marketing has led individuals and groups to shift their strategies to online marketing via e-commerce. Shopee has become a popular e- commerce platform among Indonesians. In facing the digital era, Shopee has adopted various innovative marketing strategies, including the use of live streaming to enhance consumer engagement and facilitate online transactions through direct interaction with sellers. This study aims to investigate the influence of live streaming commerce on purchase intention for beauty products in Shopee e-commerce, with trust, product fit uncertainty, and product quality uncertainty as mediating variables. The focus is on two signals from live streaming broadcasters to consumers: physical characteristics and value similarity, which can reduce product uncertainty and increase consumer trust. This descriptive (causal) study employs a quantitative research approach, involving Shopee users in Indonesia who watched live streaming of beauty products in the last six months. We collected data from 400 registered respondents through a Google Form survey with predetermined criteria and analyzed it using SEM and Smart PLS. We found that physical and value similarities between consumers and broadcasters significantly influence product quality uncertainty and trust. High trust in the broadcaster reduces</em></p> <p><em>product quality uncertainty and increases purchase intention. Product fit uncertainty also has a negative impact on purchase intention. The lower the consumers' uncertainty about product fit and quality, the higher their purchase intention. </em></p> 2024-02-22T00:00:00+00:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2177 THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND EQUITY, BRAND TRUST AND BRAND LOYALTY ON TRAVELOKA INSTAGRAM 2024-07-14T02:46:14+01:00 Tarisa Tarisa tarisaxyz@student.telkomuniversity.ac.id Refi Rifaldi Windya Giri rifaldi@telkomuniversity.ac.id <p>This research is entitled "The Effect of <em>Social Media Marketing </em>on <em>Brand Equity</em>, <em>Brand Trust</em>, and <em>Brand Loyalty </em>on Traveloka Instagram". The main focus is to understand the influence of social media marketing activities on <em>brand trust, brand equity, and brand loyalty </em>on Traveloka's Instagram <em>platform</em>. The background of this research is based on the estimation that the tourism industry in Indonesia is growing rapidly along with the widespread use of social media which affects marketing methods. The phenomenon in this study was explored using a questionnaire survey method using a <em>Likert </em>scale with the criteria of Instagram social media users and Traveloka applications in the DKI Jakarta area and SEM-PLS analysis. The purpose of this research is to identify the influence of <em>social media marketing </em>on Traveloka's <em>brand trust</em>, <em>brand equity</em>, and <em>brand loyalty </em>on Instagram. This is important given the growth of Indonesia's tourism sector and the important role of social media in the marketing strategy of <em>online travel agents </em>(OTAs). The results showed that <em>social media marketing </em>has a significant influence on <em>brand equity</em>, <em>brand trust</em>, and <em>brand loyalty</em>. In addition, the factor that needs to be considered is <em>brand trust </em>because it has the greatest influence than other variables, which indicates that consumers' trust in the brand affects their perception of value and their desire to remain loyal to the brand. The benefits of this research include theoretical contributions in the field of management, especially in the aspects of <em>social media marketing</em>, <em>brand trust</em>, brand <em>equity, </em>and <em>brand loyalty</em>, as well as practical benefits for academics and companies in planning marketing strategies and business development.</p> 2024-02-22T00:00:00+00:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2184 INFLUENCE OF CAPITAL STRUCTURE, OWNERSHIP STRUCTURE, FIRM SIZE AND SALES GROWTH AGAINST FINANCIAL DISTRESS (STUDY ON FAMILY COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE YEAR 2018 -2020) 2024-07-18T01:09:44+01:00 Dwi Warni Wahyuningsih dwarni821@gmail.com Endang Palupi dwiwarni@umpo.ac.id Titi Rapini dwiwarni@umpo.ac.id <p><em>At the end of 2019, it became intimidation in itself almost all over the world, this began with the shock of the covid 19 virus. The wider the spread of this virus, the more it will have an impact on the economy in various countries as well as Indonesia. With the hampering of the export and import processes, the level of public consumption is getting lower until the implementation of layoffs in several companies. With the background of these conditions, researchers are interested in studying more deeply the company's financial distress. The financial distress itself can be influenced by several factors such as capital structure, ownership structure, company size, and sales growth. The purpose of this study is to determine the effect of capital structure,&nbsp; ownership structure, firm size, and sales growth on financial distress in family companies. The scope of this study is a family company listed on the IDX which is also an object in the study. This study used data on family companies listed on the Indonesia Stock Exchange for the period </em><em>2018 to 2020 with the criteria, namely companies with minimum </em><em>family ownership of 25%. The data used in this study are financial statements obtained from &nbsp;</em><a href="http://www.idx.co.id/"><em>w</em><em>w</em><em>w</em><em>.</em><em>idx.co.id</em><em>.</em></a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2182 HOUSING LOANS AND PEOPLE'S BUSINESS LOANS AS DETERMINANTS OF RETURN ON ASSETS: AN EMPIRICAL STUDY ON PT BANK NEGARA INDONESIA (PERSERO) TBK MATOANGIN BRANCH OFFICE 2024-07-17T15:07:48+01:00 Abbas Muhammad muh.abbas@Unifa.ac.id Salmah Harun salmahharun@gmail.com Muhammad Amin muhammadamin@gmail.com <p><em>This study aims to analyze the influence of Housing Loans (KPR) and People's Business Loans (KUR) on Return on Assets (ROA) at PT Bank Negara Indonesia (Persero) Tbk Matoangin Branch Office. KPR and KUR were chosen because of their strategic role in supporting the housing sector and micro, small, and medium enterprises (MSMEs) in Indonesia. The data used is secondary data from the bank's financial statements for the period 2017-2022. The research method used is a quantitative approach using multiple linear regression analysis in SPSS. The results of the analysis show that both KPR and KUR have a positive and significant influence on bank ROA. The regression coefficient shows that each unit of increase in the mortgage will increase the ROA by 152,912, while the KUR will increase the ROA by 110,033, assuming the other variables are constant. The determination coefficient test showed that the regression model was able to account for about 96.5% of the variation in ROA, showing a good match between the model and the existing data</em>. <em>These results make a theoretical and practical contribution in understanding the effectiveness of KPR and KUR as instruments to improve bank financial performance. This research is expected to be a reference for bank management in optimizing credit distribution policies to support economic growth and increase company profitability. These findings also have the potential to provide input for further research in the context of the use of microcredit and housing in Indonesia.</em></p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2187 WORK CULTURE AS A MEDIATOR: THE IMPACT OF THE WORK ENVIRONMENT AND COMPENSATION ON TEACHER PERFORMANCE AT THE FIRDAUS FOUNDATION, MAROS REGENCY 2024-07-19T23:00:48+01:00 Salmah Harun salmahharun284@gmail.com Azwar Wijaya Syam azwarwijayasyam@gmail.com Sufardi fardi.usman@gmail.com <p><em>This study aims to investigate the influence of the work environment and compensation on the performance of teachers with work culture as mediators at the Firdaus Foundation. Using a quantitative approach with path analysis (Partial Least Squares, PLS), this study involved a sample of 32 teachers. The results of the study show that the work environment and compensation have a significant influence on work culture. However, work culture does not have a significant effect on teacher performance, and the work environment also does not have a significant impact on teacher performance directly. In addition, the indirect influence of the work environment on teacher performance through work culture is not significant, and work culture cannot mediate the influence of compensation on teacher performance. Although compensation showed a significant influence on teacher performance, these results did not support the hypothesis that compensation directly affected teacher performance. This study concluded that although work environment and compensation variables have a significant effect on work culture, work culture and work environment do not directly affect teacher performance. The originality of the research lies in the use of work culture as a mediator in the context of the influence of work environment and compensation on teacher performance, providing new insights that are different from the findings of previous research.</em></p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2214 THE INFLUENCE OF BRAND EQUITY AND PRICE ON CONSUMER PURCHASE INTENTIONS OF EIGER OUTDOOR EQUIPMENT IN KARAWANG REGENCY 2024-07-27T01:14:35+01:00 Putri Alifia putrialifia885@gmail.com Ina Ratnasari ina.ratnasari@fe.unsika.ac.id <p><em>This study aims to examine and analyze the influence of brand equity and price on consumer purchase intentions of Eiger outdoor equipment in Karawang Regency. Brand equity is considered one of the important factors influencing purchase decisions, while price is often a primary consideration for consumers when choosing a product. The research method used is descriptive quantitative. The sample in this study consisted of 400 respondents using purposive sampling as the sampling technique. Data analysis was conducted using SPSS software, and the analytical techniques used included reliability testing, descriptive analysis, t-tests, and multiple linear regression analysis. The results showed that brand equity has a positive and significant influence on consumer purchase intentions. This is indicated by a positive and significant regression coefficient at a 95% confidence level. Price also has a significant influence on purchase intentions. Overall, brand equity and price simultaneously have a significant influence on the purchase intentions of Eiger outdoor equipment in Karawang Regency</em></p> 2024-06-30T00:00:00+01:00 Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen)