JPIM (Jurnal Penelitian Ilmu Manajemen)

THE INFLUENCE OF CLOTHING ONLINE MARKETING ON PURCHASE DECISIONS IN ONLINE SHOPEE APPLICATIONS IN STUDENTS OF TRISAKTI TOURISM INSTITUTE

2023-05-19T11:51:14+07:00

This study aims to determine the effect of online clothing marketing on purchasing decisions in the Shopee online application for Trisakti Tourism Institute students. This type of research is descriptive quantitative with simple regression analysis method and sampling by random sampling. The number of samples is 100 people. The results of the study show that clothing online marketing has a significant effect on purchasing decisions in the Shopee online application. Online clothing marketing has a significant impact on the purchasing decisions of Trisakti Institute of Tourism students because of the ease of accessing online stores via mobile devices, providing a wider selection, promotions and discounts, product reviews and ratings, and the ability to easily share information with friends through social media

STUDENT PERCEPTION AND PROMOTION MIX OF HOUSEKEEPING DEPARTMENT AT TRISAKTI TOURISM INSTITUTE

2023-05-19T12:09:10+07:00

This study aims to determine the effect of student perceptions and promotion mix on the decision of Trisakti Tourism Institute students to choose the Housekeeping Department. This type of research is descriptive quantitative with multiple regression analysis methods. The population in this study were all students of the Trisakti Tourism Institute. While the sample in the study amounted to 133 respondents using the accidental sampling technique distributing questionnaires with a Likert scale of 1 to 5. Based on the results of the discussion above, it can be concluded that students' perceptions of the housekeeping departments are good with an average score of 3.73. This is of particular concern to the lecturers to maintain the quality of the teaching and learning process, especially so that students are more interested in working in the household world. Showing that advertising, personal selling, sales promotion, and public relations have a significant effect on the decision to choose a major in college

THE INFLUENCE OF INSTAGRAM CELEBRITY ENDORSEMENT ON PURCHASE INTEREST IN STUDENTS OF THE TRISAKTI TOURISM INSTITUTE

2023-05-19T11:59:58+07:00

This study aims to determine the effect of celebrity endorsements on Instagram on the buying interest of Trisakti Tourism Institute students. This research is a qualitative research that is quantified through a simple regression method. The population in this study were all Trisakti STP students, while the sample consisted of 100 respondents. The sampling technique used is accidental sampling. Data collection techniques by distributing questionnaires with a Likert scale. The results showed that celebrity endorsements on Instagram had a significant effect on the buying interest of Trisakti Tourism Institute students. Instagram celebrity endorsements significantly affect purchase intention among Trisakti Tourism Institute students because of their positive perceptions of Instagram celebrities as endorsers, their reputation and popularity, and the ease with which celebrities promote products or services on social media

USING MARKETING STRATEGY AS AN EFFORT TO INCREASING VISIT LEVELS IN PENTAGO GARDEN TOURISM DESTINATIONS

2023-05-22T00:48:00+07:00

The number of tourism destinations that have sprung up at this time makes competition between tourist destinations in luring tourists, besides that also in increasing tourist visits there needs to be an effort, namely a marketing strategy. Marketing activities play an important role for the survival of a company, so from that in this study will examine increasing the level of visits using marketing strategies. This research is a type of field research with a descriptive approach. The data used are primary data obtained from tourists and secondary data used in the form of existing reference books. Data collection methods are questionnaires, documentation and observation. The results of this study indicate that (1) the marketing strategy used is selecting markets, creating products, distributing, and implementing promotions. (2) The level of tourist visits is quite good and crowded during the holiday season and weekdays (3) the marketing mix that has been carried out has made many visitors come from various regions

The Influence of Work-Life Balance on Employee Performance (Empirical Study at Telkomsel Regional Sumbagsel Office)

2023-05-19T12:02:34+07:00

This study aims to examine the influence of work-life balance on employee performance, an empirical study of the hybrid working system for Telkomsel Regional Sumbagsel office employees. The data that used on this study are primary data, with 64 employees as a sample, using a simple random sampling technique. The analytical method used is quantitative analysis with a simple regression analysis. The result of this study is work-life balance has a positive and significant influence on employee performance. It is recommended for the company to provide support from both superiors and colleagues to employees in order to achieve a balance of work and personal life while doing hybrid working

E-BANKING APPLICATION INFORMATION SYSTEM IN SHARIA BANK

2023-05-23T00:13:22+07:00

The purpose of this study is to determine the management information system used to implement the use of E-banking at Islamic banks using digital technology in the form of gadgets or smartphones. Islamic economic growth has entered Indonesia's broad economic policy framework, so that sharia- based banking has become the driving force for the development of traditional banks. In carrying out its activities, Islamic banks utilize information technology to form and create systems in Islamic banking, namely a special application that can facilitate transaction procedures for customers so that Islamic banks can be said to be relatively good at applying technology.

GROSS OPERATING PROFIT (GOP) ACHIEVEMENT POSITIVE STRATEGY IN THE NEW NORMAL ERA (Case Study at Swiss Belresidences Hotel Kalibata Jakarta)

2023-05-19T12:05:39+07:00

The COVID-19 pandemic has impacted various sectors of life, including the hotel business. Due to restrictions on community mobility resulting in a decrease in room occupancy rates, MICE (Meeting, Incentive, Convention, and Exhibition), and the provision of social events at the Swiss Belresidence Hotel Kalibata Jakarta. This decrease can have an impact on decreasing hotel revenues which can affect the acquisition of Gross Operating Profit (GOP) which is calculated by revenue minus costs and expenses that must still be paid. This study aims to analyze the achievement of Gross Operating Profit (GOP) during the pandemic and predict it for the next 5 years, as well as formulate a strategy so that the GOP obtained is in accordance with the target. The data in this study were obtained by SWOT analysis through observation, interviews and documentation. Informants in this study are financial statements and hotel management. The data analysis technique in this study used qualitative descriptive. The results of this study are strategies that can be formulated for Swiss-Belresidences Kalibata Hotel, such as implementing a strategy of utilizing green areas in the hotel, offering attractive promos with complete facilities and easy transportation access. So the GOP for 2021 and predictions for the next 5 years GOP obtained are positive with an average growth of around 11.39 percent

THE EFFECT OF SERVICE QUALITY IN ENHANCING CONSUMER SATISFACTION

2023-05-21T14:31:28+07:00

Service quality is an important factor that could influence many aspects that lead to customer satisfaction, indicators included in service quality such as reliability, responsiveness, and empathy, have strong connection toward its player, which is the human resources. These make the service quality success depends on the quality of human resources. The purpose of this paper is to explore how service quality contributes toward customer satisfaction, and how it enhances customer satisfaction. The result of this paper indicates that service quality have positive and significant influence toward customer satisfaction, the real life scenario explain that the better the service customer received, the more satisfy they are, the explanation for this located in the definition of customer satisfaction, satisfaction indicates the gap between the expectation and they service they received, therefore from this point, it explain that the better the service, the higher the customer satisfaction. In order to achieve this, company must have good selection model in the recruitment process, recalling that, service quality determined by the quality of human resources.

EFFORTS TO IMPROVE WORK DISCIPLINE AND ISLAMIC WORK ETHICS WITH WOMEN'S LEADERSHIP ROLES

2023-05-22T01:24:10+07:00

The purpose of this research is to empirically study employee perceptions of their work in working in micro, small and medium enterprises (MSMEs). The research design uses a quantitative approach through research instruments. The unit of analysis in this study is MSME employees in Yogyakarta who have worked for at least 1 year. Data were collected through face-to-face distribution by researchers with Purposive sampling technique was used to collect this research sample. The total respondents in this study are 138 who are employees of MSMEs in the Special Region of Yogyakarta. This study shows that female leadership has a significant positive effect on Islamic work ethics. The empirical findings also show a significant positive effect of female leadership on work discipline and Islamic work ethics has a significant positive effect on work discipline.

STRATEGY TO REDUCE COAL HAULING CYCLE TIME TO INCREASE THE PRODUCTIVITY IN PT ADARO INDONESIA

2023-05-16T11:01:54+07:00

PT Adaro Indonesia (AI) is one of the largest thermal coal producers in Indonesia with production of around 40-50 million tons per year. AI’s mine business processes are managing mining production operations and selling to customers. To transport coal from production sites to sales points, AI travels by land and river. This paper will focus on transportation by land. Land coal transportation is carried out from the Stockpile/ROM (run-of-mine) to the Barito River Port in Kelanis Dedicated Coal Terminal using a coal trailer with capacity of 140-ton through dedicated hauling road along 86 km. one coal hauling cycle takes approximately five hours. It includes loading time in the stockpile, hauling time, weighing time on the weighing bridge and dumping time at Kelanis, then back to the Stockpile. In the period of January – April 2022, the average hauling cycle time is 5 hours 14 minutes which means exceeding the agreed time at the beginning of the year which was 5 hours. This has an impact on the non-achievement of sales target in the period that ultimately has an impact on not achieving the company’s revenue target. The focus on this research is to analyze the root cause of the non-achievement of cycle time targets on the dedicated hauling road and will identify the solutions to improve the conditions. The methods used are quantitative and qualitative to obtain data and information from various company stakeholders. The root cause of the problem is identified based on the data then validated based on the results of interviews and literature studies. The problems concluded from this study are transportation time and weighing time. The hauling time is affected by the average travel speed of the trailer, while the weighing time is affected by the change shift of trailer operator.

Therefore, we recommended solution to increase the average travel speed of the trailers based on the root cause analysis is to increase road maintenance, while to reduce weighing time is to reschedule the number trailer operator shift

THE ROLE OF POSITIVE EMOTION AS A MEDIATOR OF SHOPPING LIFESTYLE AND HEDONIC SHOPPING MOTIVATION TOWARDS IMPULSE BUYING AT TIKTOK SHOP (Case on TikTok Shop Customers)

2023-05-23T05:50:49+07:00

Consumer impulsivity is one of the reasons for impulse purchases. A purchase decision made on the spur of the moment without prior forethought is called an impulse buy, and it can happen to consumers who shop physically as well as those who shop online or through social media. In the TikTok Store, this study intends to explore the function of positive emotion as a mediator of shopping habits and hedonic shopping motivation for impulsive purchases. A total of 138 respondents were included in the quantitative research model employed for this study. SmartPLS 3.2.9 data processing software was used to process the research, and a Google Form was used to collect the data

THE ROLE OF BRAND AMBASSADOR AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS AT TOKOPEDIA

2023-05-22T00:53:16+07:00

The research objective was to determine the influence of brand ambassadors and brand image on consumer purchasing decisions. The method used in this research is a quantitative descriptive method. In determining the number of samples using non-probability sampling techniques with sampling techniques using purposive sampling. 115 respondents as research objects as Tokopedia consumers and BTS fans. Data processing uses the SPSS version 26 program to carry out validity tests, reliability tests, descriptive tests, coefficient of determination tests, multiple linear analysis tests. Research data collection was carried out by dividing questionnaires consisting of 23 servers using a Likert scale with five scores online using Google Form. The results of this study partially show that brand ambassadors and brand image have a significant effect on consumer purchasing decisions at Tokopedia.

EXECUTIVE INFORMATION SYSTEM ON STOCK TRADING IN JAKARTA ISLAMIC INDEX (JII)

2023-06-13T03:13:51+07:00

This study will examine the effect of executive information systems on stock price trading in the Jakarta Islamic Index (JII). Testing this research using library research techniques (Library Research) which is descriptive. Which in this study uses supporting data from previous studies. The results of the study show that the executive information system (SIE) has a significant effect on the trading price of share listed on the Jakarta Islamic Index (JII).

THE INFLUENCE OF CREATIVE AND INNOVATIVE WORK CULTURE ON ALYA TANI'S ENTREPRENEURSHIP

2023-06-15T03:54:55+07:00

The purpose of this study was to analyze the influence of a creative and innovative work culture on Alya Tani's entrepreneurship. The research method used is a qualitative research method using interviews and literature. In qualitative research methods, researchers interview respondents to get information directly from them. Besides that, the researcher also used the library method to collect information about the research topic from the literature. From the results of the analysis, it was found that the Alya Tani agricultural medicine kiosk is a place that provides safe and quality agricultural medicinal products, and its employees have high creativity so as to provide consulting services that are successful in solving customer plant pest problems. They also focus on maintaining product quality and services that satisfy consumers

THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON THE DECISION TO VISIT AT RUMAH SERABI 74 LARANGAN, TANGERANG CITY, BANTEN PROVINCE

2023-06-22T01:57:54+07:00

The research objective was to determine the effect of product quality and price on the decision to visit Surabi 74 Restaurant. This type of research was quantitative descriptive with multiple regression analysis. The sample is 100 respondents with accidental sampling technique. The results of the study show that product quality has a significant effect on visiting decisions. Product quality has a significant influence on the decision to visit Surabi 74 Restaurant, because serving food with good taste, soft texture, and fresh ingredients, customers will tend to be satisfied and more likely to return. Price also has an important influence on customers' visiting decisions to Rumah Makan Surabi 74, because the price of food and drinks at Rumah Makan Surabi 74 is affordable in proportion to the quality, customers will feel that they are getting good value for the money they spend