JPIM (Jurnal Penelitian Ilmu Manajemen) https://jurnalekonomi.unisla.ac.id/index.php/jpim <table class="data" width="100%" bgcolor="#f0f0f0"> <tbody> <tr valign="top"> <td width="20%">Journal title</td> <td width="80%"><strong>JPIM (Jurnal Penelitian Ilmu Manajemen)<br /></strong></td> </tr> <tr valign="top"> <td width="20%">Initials</td> <td width="80%"><strong>JPIM</strong></td> </tr> <tr valign="top"> <td width="20%">Grade</td> <td width="80%"><a title="Sinta 5" href="http://sinta2.ristekdikti.go.id/journals?q=JPIM&amp;search=1&amp;sinta=5&amp;pub=&amp;city=&amp;issn=" target="_blank" rel="noopener"><strong><strong>Sinta 5</strong></strong></a></td> </tr> <tr valign="top"> <td width="20%">Frequency</td> <td width="80%"><strong>Three issues per year (February, June and October)</strong></td> </tr> <tr valign="top"> <td width="20%">DOI</td> <td width="80%"><strong>prefix 10.30736 </strong>by <img src="http://ejournal.umm.ac.id/public/site/images/jurnaltiumm/Crossref_Logo_Stacked_RGB_SMALL.png" alt="" /> <strong><br /></strong></td> </tr> <tr valign="top"> <td width="20%">Print ISSN</td> <td width="80%"><a title="Print ISSN" href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1453713456&amp;1&amp;&amp;" target="_blank" rel="noopener">2502-3780</a></td> </tr> <tr valign="top"> <td width="20%">Online ISSN</td> <td width="80%"><a title="Online ISSN" href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1524196316&amp;1&amp;&amp;" target="_blank" rel="noopener">2621-881X</a></td> </tr> <tr valign="top"> <td width="20%">Editor-in-chief</td> <td width="80%"><strong><strong>Luluk Nur Azizah </strong><strong>(+6285234631311)</strong><br /></strong></td> </tr> <tr valign="top"> <td width="20%">Man. Editor</td> <td width="80%"><strong><strong>Nurus Safa'atillah</strong></strong></td> </tr> <tr valign="top"> <td width="20%">Publisher</td> <td width="80%"><strong>LITBANG PEMAS, Universitas Islam Lamongan</strong></td> </tr> <tr valign="top"> <td width="20%">Cite Analysis</td> <td width="80%"><a title="Google scholar" href="https://scholar.google.com/citations?hl=en&amp;user=mr5TBksAAAAJ" target="_blank" rel="noopener"><strong>Google Scholar</strong></a></td> </tr> <tr valign="top"> <td width="20%">Indexing</td> <td width="80%"><a title="Google scholar" href="https://scholar.google.com/citations?hl=en&amp;user=mr5TBksAAAAJ" target="_blank" rel="noopener"><strong>Google Scholar</strong></a><strong><strong> | <a title="Garuda" href="https://garuda.kemdikbud.go.id/journal/view/16018" target="_blank" rel="noopener">Garuda </a>| Crossref <strong><strong><br /></strong></strong></strong></strong></td> </tr> </tbody> </table> <p align="justify"> </p> <p><strong>JPIM (Journal of Research in Management)</strong> is a scientific journal, leading international research publication in all areas of management published by Research and Litbang Pemas, Lamongan Islamic University. JPIM continually seeks articles that challenge the impact of globalization through the business world through critical informed empirical and theoretical investigations, and present the latest thinking and innovative research on key management topics, while still being accessible and interesting to non-specialists.</p> <p><strong>JPIM</strong> covers the fields of Marketing Management, Human Resources Management, Financial Management, Strategic Management and Operational and Production Management. <strong>JPIM</strong> articles over time have been characterized by their intellectual curiosity and diverse methodological approaches, leading to contributions that have had a significant impact on management science both empirically and in practice. We welcome interdisciplinary research that synthesizes different research traditions to present new discoveries on contemporary challenges across broad domains in the world of business and management. <strong>JPIM</strong> is an open access journal and is published three times a year, namely in February (February, June and October).</p> Universitas Islam Lamongan en-US JPIM (Jurnal Penelitian Ilmu Manajemen) 2502-3780 <p>Artiket yang sudah diterbitkan di dalam jurnal JPIM adalah bersifat akses terbuka untuk umum dan untuk Hak cipta sepenuhnya milik Penerbit</p> ANALYSIS OF E-SERVICE QUALITY AND E-RECOVERY SELLER SERVICE ON ONLINE REPURCHASE INTENTION WITH E-LOYALITY AS A MEDIATION VARIABLE ON TIKTOK SHOP https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2293 <p>This study was conducted to determine and analyze the influence of E-service quality and E-recovery seller service on online repurchase intention with the E- loyalty variable as a mediating variable on TikTok Shop. The results of this study show the influence of E-Service Quality on E-loyalty, there is an influence of E-recovery seller service on E- loyalty, there is an influence of E-service quality on online repurchase intention, there is an influence of E-recovery Service Quality on Online Repurchase Intention, there is an influence of E-loyalty on online repurchase intention, there is an indirect influence of E-service quality on online repurchase intention through E-loyalty as a mediating variable, there is no indirect influence of E- service quality on online repurchase intention through E-loyalty as a mediating variable. It is hoped that TikTok will improve and pay more attention to the quality of e-service quality, e-recovery services so that TikTok buyers or visitors will increase so that consumers are loyal and make repeat purchases on the TikTok Shop application</p> Wiladatulqhairi Qhairi Fenisi Resty Mayroza Wiska Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-15 2024-10-15 9 3 296 307 The Role of Teamwork on Employee Job Satisfaction of PT Arita Prima Indonesia Tbk https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2264 <p>Human resources (HR) is one of the factors that play an important role as a driver of the organization/company and is a key to the organization/company in carrying out its business activities. The pre-survey results show that the biggest problem lies in the team work and job satisfaction variables. This can be seen by comparing last year at PT Arita Prima Indonesia Tbk on team work with a percentage of 36% in 2023 decreased compared to the previous year.This study aims to determine the role of teamwork on job satisfaction of employees of PT Arita Prima Indonesia Tbk by using descriptive qualitative research methods with the number of informants taken as many as 3 people. the results in this study are the Role of Teamwork on job satisfaction in employees of PT Arita Prima TBK. Good teamwork will lead to job satisfaction such as increased salaries due to target achievement, good relations between leaders and coworkers, increased work to the opportunity to get promoted (promotion).</p> Alya Nurlaili azzahra Aldy Santo Hegiarto Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-15 2024-10-15 9 3 308 314 ANALYSIS OF SERVICE QUALITY AND HOSPITAL IMAGE ON OUTPATIENT SATISFACTION AT BHAYANGKARA TK II SARTIKA ASIH HOSPITAL BANDUNG CITY https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2273 <table width="630"> <tbody> <tr> <td width="331"> <p><em>Competition in the healthcare industry is currently very tight. This is due to the increasing number of clinics and hospitals that are established, as well as the increasing number of people who use hospitals to get health services. This is proportional to the increasing public awareness of health services. In addition, the presence of private and government-owned hospitals, doctors' practices and midwives in every area where people live, will add to the high level of competition in this industry. A pre-survey was conducted to determine the level of satisfaction of outpatients. The problem is service quality and hospital image on outpatient patient satisfaction at Bhayangkara Sartika Asih Hospital, Bandung City. This study aims to analyze using the Qualitative Descriptive method. By conducting direct interviews at the research location, namely Bhayangkara Hospital TK II Sartika Asih Bandung City, the results of in-depth interviews with all informants show that the hospital service system needs improvement, especially by adding Human Resources for services in the outpatient room, in order to support the quality of quality service. overall. Overall.</em></p> </td> <td width="19"> <p>&nbsp;</p> </td> </tr> </tbody> </table> aldy santo hegiarto Suhanda Suhanda Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-20 2024-10-20 9 3 315 321 Development of a Clinical Pathway Model in Increasing Income from BPJS Claims https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2303 <p><em>Application Clinical Pathway in hospitals has been recognized as an effective strategy for improving the quality and efficiency of health services. This study aims to evaluate the effectiveness of Clinical Pathway implementation at Dustira Hospital TNI AD Cimahi, especially in the context of BPJS Health claims and the factors that influence its success. This research uses qualitative methods. The sampling technique uses technique scluster random sampling where the selection of the TNI AD Dustira Hospital was chosen randomly. This data was collected by means of questionnaire surveys, interviews and document analysis. The results of the research show that the implementation of Clinical Pathway is effective in increasing BPJS claim income, which is proven by the fact that in 2022 there was an increase in income in the following year in 2023.</em></p> Andreuw Sunarjo Erliany Syaodih Rian Andriani Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-15 2024-10-15 9 3 322 335 THE EFFECT OF HUMAN RESOURCE DEVELOPMENT ON EMPLOYEE PERFORMANCE AT THE OFFICE OF THE FINANCIAL AND BLOOD ASSET MANAGEMENT REVENUE AGENCY (BPPKAD) SAMPANG REGENCY https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2357 <p><strong><em>ABSTRACT</em></strong></p> <p><em>This study aims to analyze the influence of human resource development on employee performance at the office of the Regional Financial and Asset Management Revenue Agency (BPPKAD) of Sampang Regency.&nbsp;Human resource development is one of the important factors that can improve employee performance in an organization.&nbsp;The research method used is a quantitative method with a survey approach.&nbsp;Data was obtained through a questionnaire distributed to BPPKAD employees.&nbsp;The population of this study is all employees at BPPKAD Sampang Regency, with a sample of 96 people.&nbsp;Data analysis uses a multiple linear regression test with an absolute difference test, and a hypothesis test is carried out with a t-test.&nbsp;The results of the study show that human resource development has a positive and significant effect on employee performance.&nbsp;Thus, an effective human resource development program can be a solution in improving employee performance in the agency.</em></p> <p><strong><em>Keywords: Human resource development, employee performance, BPPKAD, Sampang Regency</em></strong></p> Nasim nasim Muhammad Alkirom Wildan Iwanussoleh Iwanussoleh Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-15 2024-10-15 9 3 336 346 THE EFFECT OF SAVINGS PRODUCT KNOWLEDGE, MOTIVATION AND FACILITIES ON THE DECISION TO SAVING AT PT.BPR DHARMA NAGARI https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2295 <p>This study was conducted to determine the effect of knowledge of savings products, motivation and facilities on saving decisions at PT. BPR Dharma Nagari. The purpose of this study was to determine and analyze the effect of knowledge of savings products, motivation and facilities on saving decisions at PT. BPR Dharma Nagar. This study uses a quantitative method with data collection using a questionnaire. Data analysis techniques with validity tests, reliability tests, multiple linear regression analysis, classical adjustion tests, t tests, f tests, determination tests (R2 <sup>)</sup> . The population in this study was 436 respondents for the year 2022/2023 and 209 samples were used</p> handika dika Kelik Purwanto Mayroza Wiska Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-15 2024-10-15 9 3 347 356 MARKETING COMMUNICATION STRATEGY https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2327 <table width="630"> <tbody> <tr> <td width="331"> <p><em>This research aims to find out the marketing communication strategy at Riseloka.com in increasing product sales. This research uses a qualitative descriptive method, which is research that tries to describe or describe the object under study based on the facts in the field. The data presented uses secondary data primary data through structured interviews, observation, and documentation related to this research, then the data analysis technique used in this research technique is qualitative data analysis. The results of this study indicate that the marketing communication strategies implemented by Riseloka.com are advertising and direct marketing. Advertising uses the marketplace and through social media. While direct marketing is done using social media to individuals and companies/agencies. Of the two strategies carried out, advertising through social media (online) is more routinely carried out because it is considered more effective and efficient. Meanwhile, direct marketing through the marketplace is carried out regularly at least 3 times a year and can even be more frequent in accordance with technological advances.</em></p> </td> <td width="19"> <p>&nbsp;</p> </td> </tr> </tbody> </table> Harry Nugraha Aldy Santo Hegiarto Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-15 2024-10-15 9 3 357 363 Evaluation of The Quality of Work of The Ministry of Religious Affairs of Solok City Employees Influenced by Work Discipline, Employee Development, and Organizational Culture https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2345 <p><em>An employee, or a group of employees, is required to have high productivity when carrying out their work or completing tasks. Essentially, productivity doesn't just focus on generating a large amount of work but also considers the final product's quality. This study aims to determine the effect of work discipline, employee development, and organizational culture on the quality of work of employees of the Ministry of Religion of Solok City. This study uses a quantitative approach and primary data. This study utilized a sample of 43 employees from the Ministry of Religion in Solok City. This study employed the complete sampling method. The data analysis techniques employed in this study include validity tests, reliability tests, multiple linear analyses, and coefficient of determination (R2). The study's results suggest that work discipline significantly influences the quality of work produced by employees at the Ministry of Religion in Solok City. Religion of Solok City. Organizational culture does not significantly influence the quality of work performed by employees of the Ministry of Religion in Solok City. Employee development and organizational culture have a significant effect on the quality of work of employees of the Ministry of Religion of Solok City. The R square of 22% reveals the coefficient of determination (R2), indicating a low degree of closeness between the dependent and independent variables. Other variables outside the model discussed in this study, like communication, training, coaching, and others, influence the remaining 78%.</em></p> Rasidah Nasrah Muhammad Rahul Wahyu Indah Mursalini Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-15 2024-10-15 9 3 364 373 Analysis of Bank Health Assessment Using the RGEC Method (Risk Profile, Good Corporate Governance, Earning, Capital) in Private Banks Listed on the Indonesia Stock Exchange in 2020-2023 https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2261 <p>The banking sector is always required to improve its performance. Given the importance of knowing the financial performance, Indonesian banking has made many regulations related to measuring bank health in accordance with Law No. 13 of 2011 concerning bank health. This study aims to determine and analyze bank health through the RGEC method (Risk Profile, Good Corporate Governance, Earning and Capital) in Private Banks Listed on the Indonesia Stock Exchange in 2020-2023. The data source used is secondary data in the form of financial reports for the period 2020-2023. The type of research in this journal is Qualitative research. The results of this study indicate that the condition of the bank is very healthy because it has a very good management capacity in selecting customers who will receive credit loans, is very effective in utilizing its activities to obtain company profits and has very good capital adequacy. Meanwhile, the results of the study using Good Corporate Governance indicate that the condition of the bank is not running well so that it cannot be said to be a trusted bank</p> Nining Yulianti Nining Kelik Purwanto Eka Ermawati Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-15 2024-10-15 9 3 374 384 THE IMPACT OF PRICING AND SERVICE QUALITY ON THE IMAGE OF LP3I MAKASSAR POLYTECHNIC FROM STUDENTS' PERSPECTIVE https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2411 <p>This study aims to explore the relationship between pricing, service quality, and institutional image among students at Makassar Polytechnic LP3I. Utilizing a quantitative approach with Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), this research analyzed data from 91 randomly selected students. The results indicate that both pricing and service quality have a significant impact on the institutional image. Clear and rational pricing strategies, as well as high-quality services, positively contribute to the institutional image, enhancing students' perception of the institution's reputation. This study emphasizes the importance of price transparency and quality service in shaping a positive institutional image and attracting prospective students. Furthermore, the study suggests the need for future research to explore the long-term effects of these factors on student satisfaction and loyalty. This research provides practical insights for policymakers and educational administrators to improve the reputation of institutions in the higher education sector in Indonesia, highlighting the crucial role of pricing and service quality in determining institutional image.</p> Muh Yasin Noor Haeruddin Haeruddin ImranTahalua ImranTahalua Syafrimansyah Syafrimansyah Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 385 410 THE EFFECT OF EDUCATION, TRAINING AND MOTIVATION ON EMPLOYEE PERFORMANCE : A STUDY AT THE RAPPOCINI SUB-DISTRICT OFFICE IN MAKASSAR CITY https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2418 <p>This study aims to analyze the influence of education, training, and motivation on employee performance at the Rappocini District Office, by involving 89 employees as a sample. The uniqueness of this study lies in its deep focus on the specific context in the Rappocini District Office, so that the results can provide more relevant insights for management in the government sector. The results of the study show that partially, education has a positive and significant effect on employee performance, where employees with higher education tend to have better performance. Training also has a positive and significant effect, helping employees improve the skills and knowledge needed to carry out their duties. However, motivation shows a negative but significant influence on employee performance, indicating that excessive motivation can lead to pressures that reduce performance. Simultaneously, these three variables have a positive and significant influence on employee performance, demonstrating the importance of a holistic approach in employee development to improve overall performance. The managerial implications of this study emphasize the need to develop structured training programs and better assessment of motivational factors, in order to create a more productive and supportive work environment.</p> Ibrahim Ahmad Taufik Tahir Haeruddin Mariati MUhammad Dakhri Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 411 426 Marketing Strategy Based on Physical Evidence at Singaraja Army Hospital https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2421 <p><em>Hospitals as healthcare providers have now shifted towards a profit-oriented approach. The wide variety of services offered by hospitals to patients makes patients more selective in choosing products from providers that meet their needs and expectations. In marketing strategy, there are many efforts, one of which is through physical evidence. This study aims to analyze the marketing strategy based on physical evidence at Tk. IV Singaraja Hospital. This research uses a qualitative method. Research informants were selected using purposive sampling techniques, with the main informants consisting of the hospital director, head of the marketing unit, head of the outpatient unit, and head of the inpatient unit, as well as 10 patients for triangulation. Data collection was carried out through observation, questionnaires, interviews, and document analysis. The research findings revealed that the hospital's exterior facility still uses old buildings, the interior facility has well-maintained interior design, and the other tangible elements, such as pamphlets, brochures, and staff uniforms, are already provided by the hospital.</em></p> <p><em>Keywords: Marketing Strategy, </em><em>Physical Evidence.</em></p> Firman Nurrahim Erliany Syaodih Mira Veranita Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 427 442 DEVELOPING DIGITAL BANKING PLATFORM STRATEGIES FOR FUTURE CHALLENGES USING SCENARIO PLANNING https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2426 <p><em>The study explores strategies for digital banking platforms in Indonesia, emphasizing scenario planning to address future challenges. Indonesia’s digital banking sector, propelled by technological growth and changing consumer preferences, faces critical challenges such as regulatory fluctuations, intense competition, cybersecurity risks, and low financial literacy. Using Allo Bank as a case study, this research employs PESTLE and SWOT analyses, along with scenario planning, to evaluate strategic responses to key uncertainties in regulation, consumer behavior, and technology. The findings reveal that scenario-based planning enhances adaptability in digital banking, enabling Allo Bank to proactively navigate market complexities and leverage opportunities. Key recommendations include investment in regulatory compliance, technology for secure digital operations, and continuous innovation to maintain competitiveness in a volatile regulatory environment. This study underscores the importance of adaptive strategies for sustained growth in Indonesia’s dynamic digital banking ecosystem.</em></p> I Gusti Agung Ayu Dianintha Andari Santi Novani Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 443 462 AN EMPIRICAL STUDY ON THE INFLUENCE OF BUDGET PLANNING AND FINANCIAL ACCOUNTABILITY ON THE PERFORMANCE OF FINANCIAL MANAGERS AT THE OFFICE OF THE MINISTRY OF RELIGION OF MAKASSAR CITY https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2427 <p>The purpose of this study is to determine the influence of budget planning and financial accountability on the performance of financial managers partially and simultaneously. This study uses a quantitative approach. The research population consisted of 41 financial managers in the agency, and the sample was drawn using the saturated sample method. Data collection was carried out through questionnaires designed to measure budget planning variables, financial accountability, and financial manager performance. &nbsp;The collected data will be analyzed using SPSS software, with analysis steps that include descriptive tests to describe the characteristics of respondents, as well as validity and reliability tests to ensure the accuracy of the research instruments. Furthermore, multiple linear regression analysis will be carried out to test the influence of each independent variable on the dependent variable, as well as hypothesis testing through the t-test to determine the individual influence and the F test. Based on the results of this study, it can be concluded that budget planning and financial accountability have a significant influence on the performance of financial managers at the Office of the Ministry of Religion of Makassar City. Good budget planning allows for more efficient allocation of resources and alignment with organizational goals. Meanwhile, accountable financial accountability ensures that every use of the budget can be accounted for, increasing trust and transparency in financial management. Simultaneously, good financial planning and accountability create synergies that have a positive impact on an organization's financial performance, demonstrating that both are key pillars in effective and efficient financial management.</p> haeruddin haeruddin Ibrahim Ahmad2 Muhammad Abbas Azwar Wijaya Syam Aigistina Aigistina Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 463 480 Analysis of Capitation Fund Management Mechanisms at Pratama Dental Clinics and Partner Dentists at Pratama Dental Clinics https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2449 <p><em>The Primary Dentist functions as gatekeeper which provides services in first-level health facilities. Payments to primary dentists are set using a capitation system of IDR 3,000/per patient, varying at each health facility. This payment system requires dentists to manage utilization well and effectively. The research aims to analyze the allocation, utilization and transparency of primary dentist capitation funds. This research was conducted qualitatively using in-depth interviews, document review and observation. Research informants were selected randomly purposive sampling consisting of 2 partner practice dentists at Pratama Clinic and a Pratama Clinic dentist in Bandung City with high and low capitation coverage. It can be concluded that the distribution of participants to dentists in the city of Bandung is not evenly distributed so that there is still an inadequate allocation of capitation funds in acceptance which may have an impact on operations and service quality. Most of the operational costs are used for consumable medical materials. The suggestion from this research is that BPJS Health should adjust capitation norms, equalize the distribution of participants and clarify the regulations for dental and oral health services from the National Health Insurance. There is also a need for transparency in accepting capitation for dentists as the spearhead of services.</em></p> Leny Afriany Bayu Wahyudi Bambang Sukajie Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 481 504 PRESCRIPTION COVERAGE IMPROVEMENT STRATEGY FOR PHARMACY OUTPATIENT INSTALLATION AT PREMIER JATINEGARA HOSPITAL https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2429 <p><em>This study examines operational inefficiencies within the outpatient pharmacy at Premier Jatinegara Hospital, focusing on declining prescription coverage and its impact on patient care and hospital revenue. Using the DMAIC (Define, Measure, Analyze, Improve, Control) framework, the research systematically identifies key problem areas and proposes targeted improvement strategies. Internal analysis revealed issues such as frequent stockouts, inadequate real-time inventory management, workflow inefficiencies, and staffing shortages during peak hours. External analysis highlighted patient dissatisfaction due to long waiting times and supply chain disruptions caused by unreliable suppliers. To address these challenges, the study proposes a comprehensive improvement strategy focusing on upgrading the hospital’s data management system, implementing real-time inventory tracking, redesigning workflows, and enhancing staff training. The Plan-Do-Check-Act (PDCA) cycle forms the foundation of the implementation plan, ensuring the systematic execution and continuous monitoring of improvements. The recommended interventions aim to enhance patient safety, streamline inventory management, reduce waiting times, and improve overall service quality. Additionally, recommendations for future academic research include exploring the broader impact of technological integration on hospital efficiency and examining patient perceptions of pharmacy services. By addressing operational inefficiencies, this study provides valuable insights and practical solutions to enhance the efficiency and effectiveness of outpatient pharmacy services at Premier Jatinegara Hospital, ultimately supporting better patient outcomes and financial stability</em></p> Susan Oktiwidya Ananda Santi Novani Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 505 526 THE INFLUENCE OF SERVICE QUALITY AND PRICES ON PURCHASING DECISIONS AT WARUNG ANGKRINGAN (Case study of boarding house residents in Yogyakarta) https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2431 <p><em>This study aims to find out whether service quality and price influence consumer decisions about their purchases at angkringan stalls (a case study of boarding houses in the city of Yogyakarta). The population of this study was all residents living in boarding houses in Yogyakarta, especially students/workers. The sample is 140 respondents with a purposive sampling technique. The questionnaire was prepared according to the Likert scale. The analytical method used was multiple linear regression analysis. The results of the correlation regression analysis obtained the equation: </em><em>Y = 0,852 + 0,429 X<sub>1</sub> + 0,268 X<sub>2</sub> + e</em><em> This proves that there is a positive influence from the variables of Service Quality and Price on Consumer Decisions of angkringan stalls in Yogyakarta.</em><strong><em>Keywords: </em></strong><em>service quality;&nbsp; price; purchase decision</em></p> Hurin In Lia Amalia Qori Sofia Asyriana Br.P Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 527 543 THE EFFECT OF WORKLOAD AND COMPENSATION THROUGH WORK ENTHUSIASM ON EMPLOYEE LOYALTY https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2438 <p><em>AMC Hospital faces the challenge of maintaining service quality while efficiently managing human resources. Employee loyalty, which encompasses their commitment and dedication to the company, is crucial in achieving organizational goals. The reciprocal relationship between the company and its employees, where the company provides means to meet employee needs while employees contribute to achieving the company's goals, forms the foundation of employee loyalty. This study aims to determine the influence of workload and compensation on employee loyalty, mediated by work enthusiasm. This research uses a quantitative approach with a cross-sectional design. Workload has a negative and significant effect on loyalty, where higher workload leads to lower employee loyalty. Compensation also has a negative effect on loyalty, indicating that increasing compensation does not necessarily increase loyalty. Work enthusiasm has a significant positive impact on loyalty. Lastly, work enthusiasm partially mediates the effect of workload and compensation on loyalty, though it does not entirely eliminate the negative impact of these two factors.</em></p> Elsa Wahyudi Erliany Syaodih Kahar Mulyani Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 544 554 The influence of word of mouth and green marketing on purchase intention with brand image as a mediating variable https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2439 <p>This study aims to examine the impact of Word of Mouth and Green Marketing on Purchase Intention, with Brand Image serving as a mediating variable. The research focuses on Generation Z (aged 20-24 years) in Malang City, specifically users of Lee Minerale bottled water. The research is explanatory in nature, seeking to clarify the causal relationships among various variables. The population for this study includes 64,130 individuals within the specified age group in Malang City, based on BPS data from 2023. The sample was selected using nonprobability sampling with a purposive sampling technique. The study employs a quantitative approach, with data collected through questionnaires and measured using a Likert scale. Hypothesis testing was conducted using the t-test to determine whether the independent variables significantly influence the dependent variable. The findings indicate that all variables have an impact, though Green Marketing does not significantly affect Purchase Intention.</p> Dewi Sinta Puspitasari Arief Noviarakhman Zagladib Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 555 564 The COMPARISON OF BUY AND HOLD VS MACD SIGNALS, PROFIT MAXIMIZATION ON FINANCE SECTOR STOCKS https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/2436 <p><em>This study examines the performance of two investment strategies, the Buy &amp; Hold strategy and the MACD strategy, using data from 20 stocks in the Indonesian capital market over a six-year period. The results show that while the Buy &amp; Hold strategy generally generates higher returns, the MACD strategy offers more stable returns and lower losses in certain cases. Statistical analysis using the Mann-Whitney U test showed no significant difference between the two strategies, but the Buy &amp; Hold strategy outperformed MACD by 11.2% in terms of average return, indicating that it performed better than MACD strategy.</em></p> Deara Shinta Lestari Ryan Hasianda Pasaribu Copyright (c) 2024 JPIM (Jurnal Penelitian Ilmu Manajemen) https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-30 2024-10-30 9 3 528 543