Effect of E-Money on Consumptive Behavior of the Batam Community

Authors

  • Candy Candy Universitas Internasional Batam
  • Keyi Sylvia Tania Universitas Internasional Batam
  • Soveinia Soveinia Universitas Internasional Batam
  • Winny Stevania Universitas Internasional Batam

DOI:

https://doi.org/10.30736/jpim.v7i3.1111

Keywords:

Consumptive behavior, electronic payment, the use of e-money

Abstract

Humans have 3 kinds of needs that must be met to survive, namely primary, secondary and tertiary. Apart from basic needs, a person sometimes cannot control himself, resulting in a purchase without a long consideration based on a desire which is called consumptive behavior. This behavior is again supported by technological developments, where e-money is present as an electronic payment tool. E-money that presents features that are easy, convenient and safe so that there is an increase in its use in the community. The purpose of this study was to measure the relationship of e-money users to consumptive behavior in Batam society. There are significant positive relationship between the use of e-money and consumptive behavior of the Batam community.

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Published

2022-10-05

How to Cite

Candy, C., Tania, K. S., Soveinia, S., & Stevania, W. (2022). Effect of E-Money on Consumptive Behavior of the Batam Community. JPIM (Jurnal Penelitian Ilmu Manajemen), 7(3), 333–343. https://doi.org/10.30736/jpim.v7i3.1111

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Vol. 7 No. 3 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)

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