ANALYSIS OF THE INFLUENCE OF BUYING INTEREST USING ONLINE TRAVELING APPLICATIONS IN INDONESIA

Authors

  • Perdinan Machelino Pardede
  • Hepy Hefri Ariyanto

DOI:

https://doi.org/10.30736/jpim.v7i1.977

Keywords:

Travel Relate Behaviour, Online Review, Personal Traits, Perceived Risk, Online Satisfaction, Trust, Product quality, Purchase intention

Abstract

Consumer decision making on online travel products through online applications continues to increase until now which is based on consumer trust and the risks taken, consumer satisfaction is also a major factor in making repurchase decisions in the future. This study aims to analyze travel relate behavior, online reviews, personal traits, perceived risk, online satisfaction, trust, product quality, how to influence purchase intention in people in Indonesia. In this study, an online survey was conducted to 410 respondents and the results showed that, online review, perceived risk, trust, product quality had a significant effect on purchase intention. On the other hand, travel relate behavior, personal traits, and online satisfaction have no significant effect on purchase intention.


Keywords – Travel Relate Behaviour, Online Review, Personal Traits, Perceived Risk, Online Satisfaction, Trust, Product quality, Purchase intention.


References

Agag, G., & El-Masry, A. A. (2016). Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust. Computers in Human Behavior, 60, 97–111. https://doi.org/10.1016/j.chb.2016.02.038

Ahmed, E., & Akhlaq, A. (2015). Digital commerce in emerging economies: Factors associated with online shopping intentions in Pakistan. International Journal of Emerging Markets, 10(4), 634–647. https://doi.org/10.1108/IJoEM-01-2014-0051

Ajay Kaushik, N., & Potti Srinivasa, R. (2017). Effect of Website Quality on Customer Satisfaction and Purchase Intention in Online Travel Ticket Booking Websites. Management, 7(5), 168–173. https://doi.org/10.5923/j.mm.20170705.02

Alcántara-Pilar, J. M., Blanco-Encomienda, F. J., Armenski, T., & Del Barrio-García, S. (2018). The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations. Journal of Destination Marketing and Management, 9(October 2015), 20–35. https://doi.org/10.1016/j.jdmm.2017.09.005

Amaro, S., & Duarte, P. (2013). Online travel purchasing: A literature review. Journal of Travel and Tourism Marketing, 30(8), 755–785. https://doi.org/10.1080/10548408.2013.835227

Amaro, S., & Duarte, P. (2015). An integrative model of consumers’ intentions to purchase travel online. Tourism Management, 46, 64–79. https://doi.org/10.1016/j.tourman.2014.06.006

Amaro, S., & Duarte, P. (2016). Travellers’ intention to purchase travel online: integrating trust and risk to the theory of planned behaviour. Anatolia, 27(3), 389–400. https://doi.org/10.1080/13032917.2016.1191771

Aristio, A. P., Supardi, S., Hendrawan, R. A., & Hidayat, A. A. (2019). Analysis on purchase intention of Indonesian backpacker in accommodation booking through online travel agent. Procedia Computer Science, 161, 885–893. https://doi.org/10.1016/j.procs.2019.11.196

Ashraf, A. R., & Auh, S. (2014). Cultural Contexts : The Case of Online Shopping Adoption.

Assaker, G., Hallak, R., & El-Haddad, R. (2020). Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model. Journal of Vacation Marketing, 26(2), 149–165. https://doi.org/10.1177/1356766719867386

Baka, V. (2016). The becoming of user-generated reviews: Looking at the past to understand the future of managing reputation in the travel sector. Tourism Management, 53, 148–162. https://doi.org/10.1016/j.tourman.2015.09.004

Betsy, N., & Gloria, H. (2018). An Integrated Cognitive Perspective of Travel Motivation and Repeated Travel Behaviour. Annals of Cognitive Science, 2(1), 60–68. https://doi.org/10.36959/447/341

Bonsón Ponte, E., Carvajal-Trujillo, E., & Escobar-Rodríguez, T. (2015). Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents. Tourism Management, 47, 286–302. https://doi.org/10.1016/j.tourman.2014.10.009

Camacho, L. J., Salazar-Concha, C., & Ramírez-Correa, P. (2020). The influence of xenocentrism on purchase intentions of the consumer: The mediating role of product attitudes. Sustainability (Switzerland), 12(4). https://doi.org/10.3390/su12041647

Cho, M., Bonn, M. A., & Kang, S. (2014). Wine attributes, perceived risk and online wine repurchase intention: The cross-level interaction effects of website quality. International Journal of Hospitality Management, 43, 108–120. https://doi.org/10.1016/j.ijhm.2014.09.002

Chung, K.-H., Yu, J.-E., Choi, M.-G., & Shin, J.-I. (2015). The Effects of CSR on Customer Satisfaction and Loyalty in China: The Moderating Role of Corporate Image. Journal of Economics, Business and Management, 3(5), 542–547. https://doi.org/10.7763/joebm.2015.v3.243

Chung, N., Lee, H., Lee, S. J., & Koo, C. (2015). The influence of tourism website on tourists’ behavior to determine destination selection: A case study of creative economy in Korea. Technological Forecasting and Social Change, 96, 130–143. https://doi.org/10.1016/j.techfore.2015.03.004

Cohen, S. A., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, 17(10), 872–909. https://doi.org/10.1080/13683500.2013.850064

Curras-Perez, R., Ruiz, C., Sanchez-Garcia, I., & Sanz, S. (2017). Determinantes de la retención de clientes en los entornos virtuales. El rol del riesgo percibido en el contexto de los servicios turísticos. Spanish Journal of Marketing - ESIC, 21(2), 131–145. https://doi.org/10.1016/j.sjme.2017.07.002

De Vos, J., & Witlox, F. (2017). Travel satisfaction revisited. On the pivotal role of travel satisfaction in conceptualising a travel behaviour process. Transportation Research Part A: Policy and Practice, 106(June), 364–373. https://doi.org/10.1016/j.tra.2017.10.009

Dedeke, A. N. (2016). Travel web-site design: Information task-fit, service quality and purchase intention. Tourism Management, 54, 541–554. https://doi.org/10.1016/j.tourman.2016.01.001

Escobar-Rodríguez, T., & Carvajal-Trujillo, E. (2014). Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model. Tourism Management, 43, 70–88. https://doi.org/10.1016/j.tourman.2014.01.017

Fang, J., Zhao, Z., Wen, C., & Wang, R. (2017). Design and performance attributes driving mobile travel application engagement. International Journal of Information Management, 37(4), 269–283. https://doi.org/10.1016/j.ijinfomgt.2017.03.003

Gao, Y., Rasouli, S., Timmermans, H., & Wang, Y. (2017). Understanding the relationship between travel satisfaction and subjective well-being considering the role of personality traits: A structural equation model. Transportation Research Part F: Traffic Psychology and Behaviour, 49, 110–123. https://doi.org/10.1016/j.trf.2017.06.005

Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128

Hajli, N., Sims, J., Zadeh, A. H., & Richard, M. O. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133–141. https://doi.org/10.1016/j.jbusres.2016.10.004

Haque, A., Anwar, N., Yasmin, F., Sarwar, A., Ibrahim, Z., & Momen, A. (2015). Purchase intention of foreign products: A study on Bangladeshi consumer perspective. SAGE Open, 5(2), 1–12. https://doi.org/10.1177/2158244015592680

Hossain, M. S., Zhou, X., & Rahman, M. F. (2018). Examining the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow. International Journal of Engineering Business Management, 10(November). https://doi.org/10.1177/1847979018812323

Hwang, J., Park, S., & Woo, M. (2018). Understanding user experiences of online travel review websites for hotel booking behaviours: an investigation of a dual motivation theory. Asia Pacific Journal of Tourism Research, 23(4), 359–372. https://doi.org/10.1080/10941665.2018.1444648

Jabreel, M., Moreno, A., & Huertas, A. (2017). Semantic comparison of the emotional values communicated by destinations and tourists on social media. Journal of Destination Marketing and Management, 6(3), 170–183. https://doi.org/10.1016/j.jdmm.2016.03.004

Jialun Li, Kangasniemi, U., & Paloniemi, P. (2020). Features of Travel Behaviour of Chinese Tourists in Rovaniemi. Journal of Hospitality Management Abstract, 44(8), 51. https://doi.org/10.1088/1751-8113/44/8/085201

Jiménez, F. R., & Mendoza, N. A. (2013). Too popular to ignore: The influence of online reviews on purchase intentions of search and experience products. Journal of Interactive Marketing, 27(3), 226–235. https://doi.org/10.1016/j.intmar.2013.04.004

Judge, M., Warren-Myers, G., & Paladino, A. (2019). Using the theory of planned behaviour to predict intentions to purchase sustainable housing. Journal of Cleaner Production, 215, 259–267. https://doi.org/10.1016/j.jclepro.2019.01.029

Kamalul Ariffin, S., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309–327. https://doi.org/10.1108/JRIM-11-2017-0100

Kao, H.-M. (2017). Exploring Personality Trait and Purchase Intention-the Mediator of Legal and Ethical Responsibilities of Third-Party Payment. The Journal of International Management Studies, 12(2), 48–57. http://www.jimsjournal.org/6 Han Mei Kao.pdf

Kim, S., & Park, H. (2013). Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance. International Journal of Information Management, 33(2), 318–332. https://doi.org/10.1016/j.ijinfomgt.2012.11.006

Kostyra, D. S., Reiner, J., Natter, M., & Klapper, D. (2016). Decomposing the effects of online customer reviews on brand, price, and product attributes. International Journal of Research in Marketing, 33(1), 11–26. https://doi.org/10.1016/j.ijresmar.2014.12.004

Lăzăroiu, G., Neguriţă, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions. Frontiers in Psychology, 11(May), 1–7. https://doi.org/10.3389/fpsyg.2020.00890

Li, H., Jiang, J., & Wu, M. (2014). The effects of trust assurances on consumers’ initial online trust: A two-stage decision-making process perspective. International Journal of Information Management, 34(3), 395–405. https://doi.org/10.1016/j.ijinfomgt.2014.02.004

Liang, L. J., Choi, H. C., & Joppe, M. (2018). Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb. International Journal of Hospitality Management, 69(November 2017), 41–48. https://doi.org/10.1016/j.ijhm.2017.10.015

Lien, C. H., & Cao, Y. (2014). Examining WeChat users’ motivations, trust, attitudes, and positive word-of-mouth: Evidence from China. Computers in Human Behavior, 41, 104–111. https://doi.org/10.1016/j.chb.2014.08.013

Lim, Y. J., Osman, A., Salahuddin, S. N., Romle, A. R., & Abdullah, S. (2016). Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention. Procedia Economics and Finance, 35(October 2015), 401–410. https://doi.org/10.1016/s2212-5671(16)00050-2

Liu, F., Xiao, B., Lim, E. T. K., & Tan, C. (2017). The art of appeal in electronic commerce Understanding the impact of product and. Internet Research, 27(4), 752–771. https://www.emeraldinsight.com/doi/pdfplus/10.1108/IntR-09-2016-0280

Marine-Roig, E. (2017). Measuring destination image through travel reviews in search engines. Sustainability (Switzerland), 9(8). https://doi.org/10.3390/su9081425

Mohseni, S., Jayashree, S., Rezaei, S., Kasim, A., & Okumus, F. (2018). Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention. Current Issues in Tourism, 21(6), 616–645. https://doi.org/10.1080/13683500.2016.1200539

Oliveira, T., Alhinho, M., Rita, P., & Dhillon, G. (2017). Modelling and testing consumer trust dimensions in e-commerce. Computers in Human Behavior, 71, 153–164. https://doi.org/10.1016/j.chb.2017.01.050

Pan, L. Y., & Chen, K. H. (2019). A study on the effect of storytelling marketing on brand image, perceived quality, and purchase intention in ecotourism. Ekoloji, 28(107), 705–712.

Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92–103. https://doi.org/10.1016/j.jretconser.2015.11.007

Park, S., & Nicolau, J. L. (2015). Asymmetric effects of online consumer reviews. Annals of Tourism Research, 50(January 2015), 67–83. https://doi.org/10.1016/j.annals.2014.10.007

Park, S., & Tussyadiah, I. P. (2016). Multidimensional Facets of Perceived Risk in Mobile Travel Booking. Journal of Travel Research, 56(7), 854–867. https://doi.org/10.1177/0047287516675062

Pezenka, I., Weismayer, C., & Lalicic, L. (2017). Information and Communication Technologies in Tourism 2017. Information and Communication Technologies in Tourism 2017, January. https://doi.org/10.1007/978-3-319-51168-9

Sanz-Blas, S., Ruiz-Mafé, C., & Perez, I. P. (2014). Key drivers of services website loyalty. Service Industries Journal, 34(5), 455–475. https://doi.org/10.1080/02642069.2014.871530

Ventre, I., & Kolbe, D. (2020). The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. Journal of International Consumer Marketing, 32(4), 287–299. https://doi.org/10.1080/08961530.2020.1712293

Yu, S., & Lee, J. (2019). The effects of consumers’ perceived values on intention to purchase upcycled products. Sustainability (Switzerland), 11(4). https://doi.org/10.3390/su11041034

Zhang, H., Lu, Y., Gupta, S., & Zhao, L. (2014). What motivates customers to participate in social commerce? the impact of technological environments and virtual customer experiences. Information and Management, 51(8), 1017–1030. https://doi.org/10.1016/j.im.2014.07.005

Zhang, J., Zheng, W., & Wang, S. (2020). The study of the effect of online review on purchase behavior. International Journal of Crowd Science, 4(1), 73–86. https://doi.org/10.1108/ijcs-10-2019-0027

Zhao, X. (Roy), Wang, L., Guo, X., & Law, R. (2015). The influence of online reviews to online hotel booking intentions. International Journal of Contemporary Hospitality Management, 27(6), 1343–1364. https://doi.org/10.1108/IJCHM-12-2013-0542

Zhao, X., Deng, S., & Zhou, Y. (2017). The impact of reference effects on online purchase intention of agricultural products: The moderating role of consumers’ food safety consciousness. Internet Research, 27(2), 233–255. https://doi.org/10.1108/IntR-03-2016-0082

Zhou, M., Liu, M., & Tang, D. (2013). Do the characteristics of online consumer reviews bias buyers’ purchase intention and product perception? A perspective of review quantity, review quality and negative review sequence. International Journal of Services, Technology and Management, 19(4–6), 166–186. https://doi.org/10.1504/IJSTM.2013.055632

Downloads

Published

2022-02-10

How to Cite

Pardede, P. M., & Ariyanto, H. H. (2022). ANALYSIS OF THE INFLUENCE OF BUYING INTEREST USING ONLINE TRAVELING APPLICATIONS IN INDONESIA. JPIM (Jurnal Penelitian Ilmu Manajemen), 7(1), 65–89. https://doi.org/10.30736/jpim.v7i1.977

Issue

Vol. 7 No. 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)

Section

Artikel

License

Artiket yang sudah diterbitkan di dalam jurnal JPIM adalah bersifat  akses terbuka untuk umum  dan untuk  Hak cipta sepenuhnya milik Penerbit