Consumer Description Analysis Of Realme Smartphone Product Quality On Customer Satisfaction (Case Study in Bengkalis Community)

Authors

  • Rini Arvikasari Bengkalis State Polytechnic

Keywords:

Analysis, Consumer, Smartphone, Realme,

Abstract

This study aims to determine the quality of realme

smartphone products based on the level of user satisfaction, especially in the Bengkalis area. This research is a descriptive quantitative study that describes the responses of smartphone users from the Bengkalis realme. The sample in this study was a hundred users of realmee smartphone products. Based on the results of the analysis of the questionnaire that has been divided, it can be seen that all indicators get a good average score. Thus, it can be concluded that realme products have good quality and

provide satisfaction for users or customers

References

Abdurrahmat. 2006. Research methodology and data collection techniques.

Light, Nur. 2018. The effect of price perception, product quality, brand image and after-sales service on purchasing decisions and their impact on smartphone customer satisfaction asus case study at pt.datascrip. Journal of entrepreneurship, management, and industry (jemi) vol. 1, no. 01 march

, pp. 34-46

Elcom. 2011. Google android. Jakarta: andi publisher

Ernie. 2021. The effect of brand awareness, brand loyalty and perceived quality of realme smartphones on consumer buying interest in Indonesia. E-proceeding of management : vol.8, no.5 october 2021

Priest. 2018. Implementation of the Use of Android Smartphones for Control Pc (personal computer). Journal of informatics: journal of it development (jpit), vol.03, no.02, may 2018

Irwina, i. 2020. Great! Realme holds the title of the favorite smartphone of young people. Genpi.co. Https://www.genpi.co/bisnis/43092/hebat-realmemennyandang- predicatesmartphone-favorit-anak-muda?Page=2

Kotler and Keller, 2016. Marketing management. (Translation, 13th Edition vol. 2). Erlangga, Jakarta.

Kularbphettong, kunyanuth. 2015. Developing of learning for discrete mathematics based on android platform 7th world conference on educational sciences, (WCES - 2015), 05-07 february 2015, novotel athens convention center, athens, greece. Procedia - social and behavioral sciences 197 ( 2015) 793 – 796

Prasetyo, Ari. 2012. The Effect of Service Quality and Price on Customer Satisfaction. Management Analysis Journal 1 (4) (2012)

Purwoko, B. (2015). Influenced of service quality and customer satisfaction and loyalty foreign tourist visit the attractions in Eas Java Indonesia. European Journal of Business and Management, Vol.7, No.19.

Silitonga. 2021. Effect of Product Advertising, and Price on Purchase Interest on Smartphone Realme (study on realme smartphone users in the city of Medan). Essay. 2021

Sugiyono, 2015. Sample and data analysis. Alfabeta, Bandung.

Titin, T., DJ, Y. R., & Azizah, L. N. (2021, June). Karakteristik Pekerjaan, Quality Of Work Life Dan Kepuasan Kerja Terhadap Organizational Citizenship Behavior (Ocb) Pada Pt Djasa Bahari Di Surabaya. In PROSIDING SEMINAR NASIONAL EKONOMI DAN BISNIS (pp. 133-139).

T. Deify, 2016. “benefits of using smartphones as communication media,†acta diurna, vol. 02

Published

2022-03-31