Strategies For Developing Employees' Potentials Through Coaching (Study At Plazakamera Surabaya)

Abstract

Technology startups in Indonesia are indeed competent in

technology development and business strategies, but many still lack an understanding of leadership, communication, engagement, and relationships between other employees. In the startup business, Coaching is an activity to provide direction by superiors or leaders in providing training and orientation to employees regarding the realities that occur in the startup business industry, including in dealing with obstacles or problems that occur. This study aims to determine the relationship between coaching and the development of the potential of employees in business at Plazakamera.com with qualitative descriptive research methods to direct resource persons