The Influence of Invesment Knowledge and Return Investment on Student's Investment Interest in Investment Banking Products

Authors

  • Lilis Nur'aisyah Universitas Muhammadiyah Sukabumi
  • Elan Eriswanto Universitas Muhammadiyah Sukabumi

Abstract



This research aims to examine the influence of investment knowledge and investment returns on students' investment interest in banking investment products. This research used a simple random sampling technique on 96 students in Sukabumi to reveal interest in investing in banking products. The associative quantitative approach in this research uses SPSS V.27 software in the processing process. Primary data was collected through a questionnaire using Google Form. The research results show that partially investment knowledge does not have a significant effect on students' investment interest in banking investment products, while investment returns have a significant effect on students' investment interest in banking investment products. Simultaneously, investment knowledge and investment returns have a significant influence on students' investment interest in banking investment products.

References

Ardiana, T. E., Sugianto, L. O., & Chamidah, S. (2020). The Influence of Minimum Investment Capital, Risk Perception of Students Investment in Indonesia Capital Market. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(03), 313–323.

Bappenas RI. (2023). Perkembangan Ekonomi Indonesia dan Dunia (E. A. Utami (ed.)). Kementrian PPN/Bappenas.

Fadila, N., Goso, G., Hamid, R. S., & Ukkas, I. (2022). Pengaruh Literasi Keuangan, Financial Technology, Persepsi Risiko, dan Locus of Control Terhadap Keputusan Investasi Pengusaha Muda. Owner, 6(2), 1633–1643. https://doi.org/10.33395/owner.v6i2.789

Felisiah, E., & Natalia, E. Y. (2023). Analisis Pengetahuan Investasi, Return Investasi dan Motivasi Investasi Terhadap Minat Investasi Mahasiswa Akuntansi Kota Batam. ECo-Buss, 6(1), 287–300. https://doi.org/10.32877/eb.v6i1.804

Gautama, I. Y. B. (2020). Analisa Terhadap Minat Mahasiswa Dalam Berinvestasi (Studi Kasus: Pada Mahasiswa Strata-1 Fakultas Ekonomi dan Bisnis Universitas Islam Negeri (UIN) Syarif … [UIN Syarif Hidayatullah Jakarta]. In Repository.Uinjkt.Ac.Id.

Gunawan, W., Kristiastuti, F., & Sari, U. K. (2022). Pengaruh Literasi Keuangan Terhadap Minat Investasi Pada Mahasiswa Fakultas Ekonomi Universitas Nurtanio Bandung. Jurnal Bisnis, Manajemen & Ekonomi, 19(2), 494–512. https://doi.org/10.33197/jbme.vol19.iss2.2021.823

H. Rifa’i, A. (2021). Pengantar Metodologi Penelitian. In Antasari Press.

Hayati, Z. (2019). Teori-Teori Pengambilan Keputusan. 1–3.

Nurmalia, S., Gunarsih, T., & Transistari, R. (2021). the Effect of Investment Knowledge, Risk Perception, Investment Motivation, and Technological Ease on Stock Investment Interest in the Young Generation. International Journal of Economics, Business and Management Research, 5(8), 13–23.

Purwanto, N., Budiyanto, & Suhermin. (2022). Buku Referensi Theory of Planned Behavior (F. Andriansyah (ed.)). CV. Literasi Nusantara Abadi.

Sabda Ar Rahman, R. E., & Subroto, W. T. (2022). Pengaruh Motivasi dan Pengetahuan Terhadap Minat Investasi di Pasar Modal Pada Mahasiswa. JPEKA: Jurnal Pendidikan Ekonomi, Manajemen Dan Keuangan, 6(1), 41–54. https://doi.org/10.26740/jpeka.v6n1.p41-54

Safitri, K., & Ika, A. (2022). KSEI: Investor Saham Tembus 4 Juta SID, Didominasi Milenial dan Gen Z. Kompas.Com. accessed on 15 July 2024

Sahir, syafrida hafni. (2022). Metodologi Penelitian (T. Koryati (ed.); 1st ed.). Penerbit KBM Indonesia.

Salmah, & Kartini Harahap. (2023). The Effect of Knowledge Investment, Perceived Return and Risk and Technological Advances on Investment Interest of Medan City Students in the Capital Market. Journal of Finance and Business Digital, 2(3), 415–428. https://doi.org/10.55927/jfbd.v2i3.6217

Saputra, R. (2019). Analisis Faktor Investasi pada Mahasiswa Generasi Z. Jurnal Ilmu Keuangan Dan Perbankan (JIKA), 9(1), 41–57. https://doi.org/10.34010/jika.v9i1.2679

Savanah, A. N., & Takarini, N. (2021). Analisis Faktor-faktor yang Mempengaruhi Minat Investasi Keuangan pada Mahasiswa Manajemen UPN “Veteran” Jawa Timur. Jurnal Sosial Ekonomi Dan Politik, 2, 84–92.

Simamora, N. (2023). Penempatan Dana Masyarakat di Perbankan dan Produk Investasi Melambat. Kontan.Co.Id. accessed on 15 July 2024

Widiantari, K. S., & Oktaliasari, N. K. I. (2022). Pengaruh Pengetahuan Investasi, Modal Minimal dan Informasi Produk Terhadap Minat Berinvestasi Mahasiswa KSPM di Provinsi Bali. Widya Akuntansi Dan Keuangan, 4(02), 211–221. https://doi.org/10.32795/widyaakuntansi.v4i02.2460

Widyaningrum, Sumartoyo, S. B., Saifullah, A., & Amirollah, F. (2022). Statistik Lembaga Keuangan 2022. In A. Y. Supriadi (Ed.), BPS RI. BPS RI.

Wiyono, D. aldi, & Asyik, nur fadjrih. (2023). Dampak Pengetahuan Investasi Pada Pengaruh Modal Awal, Risiko, Dan Social Media Influencer Terhadap Minat Investasi. Jurnal Ilmu Dan Riset Akuntansi STIESIA, 12 No 6.

Downloads

Published

2024-10-17

Issue

Vol. 9 No. 3 (2024): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI

Section

Artikel

License

Copyright (c) 2024 Jurnal Penelitian Ekonomi Dan Akuntansi

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.