Design of a Customer Relationship Management (CRM) Model for Small and Retail Business Zahraza Beauty Products in the Covid-19 Pandemic Era

Authors

  • Wahyu Eko Prasetyo Fakultas Bisnis, Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
  • Bayu Wardhana Fakultas Bisnis, Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
  • Hadiah Fitriyah Fakultas Bisnis, Hukum dan Ilmu Sosial Universitas Muhammadiyah Sidoarjo

DOI:

https://doi.org/10.30736/jpim.v7i1.1001

Keywords:

Customer Relationship Management, Beauty Products Business, Business Competition

Abstract

The growth potential of the beauty product industry in Indonesia is considered very potential. The industry and trade of Indonesian beauty products is projected to increase by USD 7.5 billion with a growth of 6.5% annually for the next five years. The huge potential in the industrial business and trade in beauty products has caused many people to compete to enter this business. This of course will create intense competition among the beauty product business people. Business people are required to win in this business competition. One of the efforts that can be done is to maintain good relations with customers. Customer Relationship Management is a model that can be applied in maintaining customer relationships. The focus in this research is to design and design a model of customer relationship management in small-scale beauty products and retail businesses. The research method used in this study is a qualitative method with an observation approach

References

Ardhoyo, R. N. S. A. W. (2021). Penerapan Customer Relationship Management pada Crematology Coffee Roasters Saat Pandemi Covid-19. Jurnal Cyber PR, 1(1), 1–10.

Asosiasi Digital Marketing Indonesia. (2021). 10 Kategori Produk Terlaris Shopee _ Asosiasi Digital Marketing. In Asosiasi Digital Marketing Indonesai. Retrieved from https://digimind.id/10-kategori-produk-terlaris-shopee/

Hakim, A. (2021). Model – Model Komunikasi Bisnis Sebagai Upaya Meningkatkan Penjualan Produk Vivelle Di Shan Hair Beauty Care. Jurnal Komunikasi Profesional, 5(2), 160–172. https://doi.org/10.25139/jkp.v5i2.3655

Hambalah, F. (2021). Strategi Pemasaran Inovatif Perusahaan Kosmetik Di Tengah Pandemi Covid-19 Di Indonesia. Jurnal Analitika Bisnis, Ekonomi, Sosial Dan …, 1(2), 189–198. Retrieved from http://jabeistik.upnjatim.ac.id/index.php/jabeistik/article/view/22

Iswandi&Yusran, M. A. Q. Z. (2021). Dampak Pandemi Covid-19 Terhadap Pedagang Muslim Pasar Tradisional (Studi Kasus Pasar Rudina Kecamatan Muara Jawa Kabupaten Kutai Kartanegara) M. Abdul Qodir Zailani. Borneo Islamic Finance And Economics Journal, 1(2), 129–140.

Kemenperin. (2015). Rencana Induk Pembangunan Industri Nasional 2015 - 2035. In Kemenperin. Retrieved from https://www.kemenperin.go.id/ripin.pdf

Luigi, J. P. (2019). Analisis Financial Distress Menggunakan Pendekatan Model Altman (Z-Score) Dan Zmijewski (X-Score) ( Studi pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi Sub Sektor Kosmetik dan Barang Keperluan Rumah Tangga yang Terdaftar di Bursa Efek I. Fakultas Ekonomi Dan Bisnis Universitas Brawijaya, 2(1), 1–18. Retrieved from https://itpc.or.jp/wp-content/uploads/2021/11/4.-Kosmetik-Skincare-FINAL.pdf

Perwitasari, Vidilia Rosalina&Abdul Malik&Erma. (2017). Sosialisasi Pentingnya Customer Relationship Management (CRM) dalam Upaya Meningkatkan Retensi Pelanggan pada Usaha Mikro Kecil dan Menengah (UMKM) di Cilegon. Jurnal Pengabdian Masyarakat Wikrama Parahita, 1(1), 40–43. https://doi.org/10.30656/jpmwp.v1i1.381

Perwitasari, Vidilia Rosalina&Mulyanah&Abdul Malik&Erma. (2017). Model Electronic Customer Relationship Management ( E-CRM ) Menggunakan Adaptasi Bahasa Lokal Pada Usaha Mikro Kecil Menengah ( UMKM ) Banten. Seminar Nasional Riset Terapan, (November), 9–15.

Pradana, R. H. S. (2021). Pengaruh Brand Image Terhadap Keputusan Pembelian Produk Body Mist the Body Shop Bandung the Influence of Brand Image on Purchasing Decisions in Body. EProceedings of Management, 8(4), 3406–3412. Retrieved from https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/15330

Putri, R. D. (2021). Penerapan CRM Dalam Sistem Informasi Penjualan Pemasaran Berbasis WEB Pada Toko Bintang Kaca Tanjung Balai. Journal Of Computer, 1(3), 1–6.

Saputri, R. A. E. (2021). Pengaruh Kualitas Produk , Service , Lifestyle , Dan Beauty Indonesia the Effect of Quality Product , Service , Lifestyle , and Beauty Advisor To Purchasing Decisions Wardah Cosmetics in Indonesia. E-Proceeding of Management, 8(4), 3617–3625.

Statista. (2021). Beauty & Personal Care - Indonesia | Statista Market Forecast. In Statista. Retrieved from https://www.statista.com/outlook/cmo/beauty-personal-care/indonesia

Sulistyawati, M. W. D. W. (2021). Penerapan Customer Relationship Management Untuk Mendukung Marketing Credit Executive (Studi Kasus: Pt Fif Group). Jurnal Teknologi Dan Sistem Informasi, 2(2), 78–87. Retrieved from http://jim.teknokrat.ac.id/index.php/sisteminformasi/article/view/870

Tokyo, A. P. K. (2021). Laporan Analisis Intelijen Bisnis. Retrieved from https://itpc.or.jp/wp-content/uploads/2021/11/4.-Kosmetik-Skincare-FINAL.pdf

Yunita, R. R. I. M. T. (2019). Upaya Meningkatkan Loyalitas Pelanggan Melalui Customer Relationship Management. JURNAL ABDIMAS BSI Jurnal Pengabdian Kepada Masyarakat, 2(1), 80–88.

Downloads

Published

2022-02-10

How to Cite

Prasetyo, W. E., Wardhana, B., & Fitriyah, H. (2022). Design of a Customer Relationship Management (CRM) Model for Small and Retail Business Zahraza Beauty Products in the Covid-19 Pandemic Era. JPIM (Jurnal Penelitian Ilmu Manajemen), 7(1), 9–20. https://doi.org/10.30736/jpim.v7i1.1001

Issue

Vol. 7 No. 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)

Section

Artikel

License

Artiket yang sudah diterbitkan di dalam jurnal JPIM adalah bersifat  akses terbuka untuk umum  dan untuk  Hak cipta sepenuhnya milik Penerbit