The Influence of Product, Price, Promotion, and Service Quality on Consumer Decisions About Whole Bean Coffee

Authors

  • Ardi Pratama Wibowo Universitas Islam Lamongan
  • Moh. Heru Budi Santoso Univesitas Islam Lamongan
  • Levia Inggrit Sayekti Univesitas Islam Lamongan
  • Sani Rusminah

Keywords:

Product, Price, Promotion, Service Quality, Buying Interest, Purchasing Decision, PLS-SEM

Abstract

This study aims to analyze the influence of product, price, promotion, and service quality on purchasing decisions at Tuwong Coffee, with purchase intention as a mediating variable. This research uses a quantitative approach employing the PLS-SEM method and a sample of 97 respondents through the Slovin formula and probability sampling technique. The research findings indicate that product and price have a positive and significant impact on purchasing decisions, while promotion and service quality do not show a significant influence. In the process leading to purchasing decisions, price and promotion have a positive and significant impact, while product and service quality do not show a significant influence. The results of the mediation analysis show that purchase interest fully mediates the influence of promotion on purchase decisions, but does not mediate the influence of product, price,  and  service  quality  on  purchase decisions

Author Biographies

Moh. Heru Budi Santoso, Univesitas Islam Lamongan

Dosen Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Lamongan

Levia Inggrit Sayekti , Univesitas Islam Lamongan

Dosen Prodi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Islam Lamongan

Sani Rusminah

Dosen Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Lamongan

References

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Published

2026-09-20

How to Cite

Pratama Wibowo, A., Budi Santoso, M. H., Inggrit Sayekti , L., & Rusminah , S. (2026). The Influence of Product, Price, Promotion, and Service Quality on Consumer Decisions About Whole Bean Coffee. JEKMA (Jurnal Ekonomi Mahasiswa), 4(1), 222–230. Retrieved from https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2876

Issue

Vol. 4 No. 1 (2026): Jurnal Ekonomi Mahasiswa (JEKMA)

Section

Artikel

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Copyright (c) 2026 Ardi Pratama Wibowo, Moh. Heru Budi Santoso, Levia Inggrit Sayekti , Sani Rusminah

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