Vol. 4 No. 2 (2026): Jurnal Ekonomi Mahasiswa (JEKMA)

Artikel

• THE INFLUENCER OF BEAUTY VLOGGER, BRAND IMAGE, AND BRAND TRUST ON PURCHASE DECISIONS FOR GLAD2GLOW FACIAL WASH ON TIKTOK SHOP (A STUDY OF ISLAMIC UNIVERSITY OF LAMONGAN STUDENTS

  Erika Putri Nuraini, Nurul Badriyah, Luluk Nur Azizah, Moh. Heru Budi Santoso

  576-585

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• THE RELATIONSHIP BETWEEN FINANCIAL LITERACY AND CONSUMPTIVE LIFESTYLE ON THE INTENTION TO USE SHOPEE PAYLATER WITH FEAR OF MISSING OUT (FOMO) AS A MEDIATING VARIABLE (A CASE STUDY OF FEMALE GENERATION Z SHOPEE PAYLATER USERS IN LAMONGAN REGENCY

  Era Fazirah, Indhira Shofia Maulida, Nurus Safa'atiillah, Puguh Cahyono

  566-575

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• THE EFFECT OF PROFITABILITY, CAPITAL STRUCTURE, AND ESG DISCLOSURE ON FIRM VALUE IN INFRASTRUCTURE COMPANY

  Esa Wahyu Islami, Rosdiyati, Abdul Ghofur , Erna Hayati

  556-565

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• THE INFLUENCE OF PRODUCT VARIETY, PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION (STUDY AT NANDA STORE

  Enggi Anggreini Safitri, Henny Mahmudah, Evi Yulia, Diah Ayu Novitasari

  548-555

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• THE INFLUENCE OF WORD OF MOUTH, CELEBRITY ENDORSEMENT, AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR GLAD2GLOW PRODUCTS IN LAMONGAN REGENCY

  Endang Fitriana Rahmawati, Evi Fitrotun Najiah, Henny Mahmudah, Titin

  538-547

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• THE INFLUENCE OF WORD OF MOUTH (WOM) AND PRICE PERCEPTION ON PURCHASING DECISIONS FOR SINOM HERBAL DRINK (A CASE STUDY OF THE COMMUNITY IN BLUMBUNGAN HAMLET)

  Endah Nur Kumalasari, Akhlis Priya Pambudy, Danu Kusbandono, Sabilar Rosyad

  528-537

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• ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PROMOTION, AND INFLUENCER MARKETING ON CONSUMER BEHAVIOR IN PURCHASING WARDAH COSMETIC PRODUCTS (CASE STUDY ON E-COMMERCE PLATFORMS)

  Eka Putri Sri Yuni Arni, Mohammad Imam Syairozi, Diah Ayu Novitasari, Henny Mahmudah

  517-527

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• THE EFFECT OF GREEN ACCOUNTING, ENVIRONMENTAL PERFORMANCE, AND ENVIRONMENTAL SOCIAL GOVERNANCE (ESG) ON FIRM VALUE AT THE COMPANY IN THE BASIC MATERIALS SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE YEAR 2021–2024

  Eka Putri Roudlotul Jannah, Yenni Vera Fibriyanti, Erna Hayati, Rosdiyati

  507-516

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• THE INFLUENCE OF BRAND AMBASSADOR, PARASOCIAL RELATIONSHIP, AND BRAND AWARENESS ON PURCHASE INTENTION OF FACETOLOGY PRODUCTS: A CASE STUDY OF ADOLESCENTS IN PACIRAN DISTRICT

  Eka Lydia Wulandari, Moh. Heru Budi Santoso, Levia Inggrit Sayekti, Sani Rusminah

  497-506

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• ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION, AND PROMOTION ON CONSUMER LOYALTY THROUGH PURCHASE DECISIONS FOR INDOSAT IM3 DATA PACKAGES AT JELITACELL LAMONGAN

  Dyaswara Ananda Lesmono, Abid Muhtarom, Nanto Purnomo, M. Yaskun

  487-496

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• THE EFFECT OF CARBON EMISSION DISCLOSURE, ENVIRONMENTAL PERFORMANCE, AND GREEN ACCOUNTING ON ENERGY COMPANIES’ FINANCIAL PERFORMANCE

  Dwi Indah Wulandari, Yenni Vera Fibriyanti, Erna Hayati, Abdul Ghofur

  477-486

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• THE INFLUENCE OF TIME MANAGEMENT ON IMPROVING WORK-STUDY BALANCE AMONG GENERATION Z

  Fera Fera Kurnia Ambarwati, Titin, Nurul Badriyah, Luluk Nur Azizah

  468-477

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• THE INFLUENCE OF DIVIDEND POLICY, PROFITABILITY, AND LEVERAGE ON THE FIRM VALUE OF FOOD AND BEVERAGE SUB-SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE 2021-2024

  Dita Ayu Puspita, Mohammad Syafik, Yenni Vera Fibriyanti, An'im Fatach

  458-467

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• PERCEPTION, COMPETITION INTENSITY AND CREDIT PAYMENT POLICY ON CONSUMER PURCHASING DECISIONS AT UD SUMBER AGUNG

  Femas Fredi Asmoro, Ruswaji, Agung Hirmantono , Hery Suprapto

  448-457

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• THE INFLUENCE OF DIGITAL LIFESTYLE, EASE OF TRANSACTIONS, AND CASHBACK PROMOTIONS ON SHOPEEPAY GENERATION Z USAGE DECISIONS

  Dewi Kalista Julia Ramadani, Levia Inggrit Sayekti, Diah Ayu Novitasari, Emalia Nova Sustyorini

  438-447

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• THE INFLUENCE OF DIGITAL MARKETING STRATEGIES AND PRICING ON INCREASING SALES REVENUE

  Dewi Juwita Sari, Ike Susanti, Indhira Shofia Maulida, Wisnu Priambodo

  428-437

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• THE EFFECT OF CAPITAL STRUCTURE, DIVIDEND POLICY, AND COMPANY SIZE ON THE VALUE OF FOOD AND BEVERAGE SECTOR COMPANIES ON THE INDONESIA STROCK EXCHANGE IN 2020-2024

  Devy Nur Imanna, Mohammad Syafik, Yenni Vera Fibriyanti, Indah Kurniyawati

  418-427

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• THE INFLUENCE OF THE AUDIT COMMITTEE, INSTITUTIONAL OWNERSHIP AND ESG ON TAX AVOIDANCE IN MINING COMPANIES

  Della Trio Pratiwi, Yenni Vera Fibriyanti, Abdul Ghofur

  408-417

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• THE EFFECT OF MICROFINANCE PROGRAMS ON ECONOMIC EMPOWERMENT and MEMBER LOYALTY at BMT MANDIRI SEJAHTERA SUMBERWUDI BRANCH, KARANGGENENG LAMONGAN

  Davina Hesty Eka Cahyani, Dhita Dhora Damayanti, Titin, Evi Fitrotun Najiah

  397-407

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• THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND PRODUCT QUALITY ON GENERATION Z CONSUMER PURCHASE INTENTION FOR IPHONE PRODUCTS (A STUDY OF GENERATION Z IPHONE USERS IN KALITENGAH DISTRICT)

  Camelia Fitri Maulidyah, Henny Mahmudah, Diah Ayu Novitasari

  388-396

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• THE EFFECT OF PRICE DISCOUNTS AND SHOPPING LIFESTYLE ON IMPULSE BUYING AMONG GENERATION Z SHOPEE USERS IN LAMONGAN REGENCY

  Bi Ahmad Alawi Ash Shidiqi, Henny Mahmudah, Evi Fitrotun Najiah, M Yaskun

  378-387

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• THE ROLE OF CUSTOMER SATISTFACTION AS A MEDIATOR IN THE INFLUENCE OF LOCATION, PROMOTION, SERVICE QUALITY AND TASTE ON THE INTEREST IN BUYING FAVORICH CHICKEN AGAIN

  Bahrul Ulum, Moh. Heru Budi Santoso, Sani Rusminah, Levia Inggrit Sayekti

  368-377

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• WORKSHOP REPUTATION, MECHANIC PERFORMANCE, AND SERVICE PRICING INFLUENCING CONSUMER INTEREST

  Fedian Chalifafur Sa’adah, Titin, Nurul Badriyah, Luluk Nur Azizah

  359-368

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• THE INFLUENCE OF THE INDEPENDENT BOARD OF COMMISSIONERS, AUDIT COMMITTEE, AND MANAGERIAL OWNERSHIP ON FINANCIAL PERFORMANCE

  Bachrul Akifudin, Fitri Nurjannah, Ahmad Faishol, Abidah Dwi Rahmi Satiti

  349-358

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• THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE, WORK ENVIRONMENT AND WORK MOTIVATION ON CAREER SUCCESS OF EMPLOYEES AT PT BIP EAST JAVA

  Ayu Putri Lestari, Evi Fitrotun Najiah, Dhita Dhora Damayanti, Emalia Nova Sustyorini

  339-348

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• THE INFLUENCE OF EFFORT EXPECTANCY, SOCIAL FACTOR, AND FACILITATING CONDITIONS ON THE ACCOUNTING INFORMATION SYSTEM IN THE LAMONGAN DISTRICT GOVERNMENT

  Azro’atul Laili Syafa’iah, Mohammad Syafik, An'im Fatach, Yenni Vera Fibriyanti

  329-338

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• The Influence of Digital Marketing, Product Innovation, and Price on Purchase Decisions

  Ibramsya Jamalullail, Sani Rusminah, Evi Fitrotun Najiah

  319-328

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• THE EFFECT OF FORENSIC ACCOUNTING, SKEPTICISM, AND INVESTIGATIVE AUDIT ON FRAUD DISCLOSURE AT THE INSPECTORATE OF LAMONGAN REGENCY

  Ayu Dina Ockuriyah, Yenni Vera fibiyanti, Erna Hayati, Rosdiyati Rosdiyati

  309-318

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• THE INFLUENCE OF DOOM SPENDING, FINANCIAL LITERACY, AND FINANCIAL TECHNOLOGY UTILIZATION ON THE FINANCIAL MANAGEMENT BEHAVIOR OF GENERATION Z

  Feby Dwi Andryani, Abdul Ghofur , Rosdiyati Rosdiyati, Erna Hayati

  299-308

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• THE IMPACT OF COMPENSATION AND WORK MOTIVATION ON PERFORMANCE: THE ROLE OF JOB SATISFACTION AS A MEDIATING VARIABLE (A CASE STUDY OF KINDERGARTEN TEACHERS IN PACIRAN)

  Awaliyah Ramadhani Oktaviani, Lilik Nurcholidah , Ratna Handayati, Levia Inggrit Sayekti

  289-298

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