THE INFLUENCE OF DIGITAL MARKETING STRATEGIES AND PRICING ON INCREASING SALES REVENUE
Keywords:
Digital Marketing Strategy, Price, Sales Turnover, MSMEs, Social MediaAbstract
This study aims to analyze the influence of digital marketing strategy and price on increasing sales turnover at Seblak Lahrisa Prasmanan MSME in Sambangan Hamlet. The study employed a quantitative case study approach. Data were collected through questionnaires distributed via Google Forms to 100 respondents who knew or had purchased Seblak Lahrisa Prasmanan products. Data were analyzed using multiple linear regression with SPSS version 26. The results indicate that digital marketing strategy has a positive and significant effect on sales turnover. Price also has a positive and significant effect on sales turnover. Simultaneously, digital marketing strategy and price significantly affect sales turnover. Digital marketing strategy is the most dominant variable influencing sales turnover.
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