THE EFFECT OF MICROFINANCE PROGRAMS ON ECONOMIC EMPOWERMENT and MEMBER LOYALTY at BMT MANDIRI SEJAHTERA SUMBERWUDI BRANCH, KARANGGENENG LAMONGAN
Keywords:
Microfinance Program, Economic Empowerment, Member Loyalty.Abstract
This study aims to examine the effect of the microfinance program on economic empowerment and member loyalty at BMT Mandiri Sejahtera Sumberwudi Branch, Karanggeneng, Lamongan. This research employed a quantitative approach with an associative research design. The sample consisted of 79 respondents selected using a probability sampling technique. Data were collected through questionnaires and analyzed using validity, reliability, normality, heteroscedasticity, simple linear regression, and partial t-test analyses. The results indicate that all research instruments were valid and reliable. The data were normally distributed and free from heteroscedasticity. The partial t-test revealed that the microfinance program had a positive and significant effect on both economic empowerment and member loyalty. Therefore, better implementation of the microfinance program contributes to higher levels of economic empowerment and stronger member loyalty at BMT Mandiri Sejahtera Sumberwudi Branch, Karanggeneng, Lamongan.
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