The Influence of Influencer Credibility, Content Quality, and Parasocial Relationship on Purchase Intention of Endorsed Products

Authors

  • M. Ridho Fadillah Univesitas Islam Lamongan
  • Dhita Dhora Damayanti Univesitas Islam Lamongan
  • Evi Fitrotun Najiah Univesitas Islam Lamongan
  • Evi Yulia

Keywords:

Influencer Credibility, Content Quality, Parasocial Relationship, Purchase Intention, Elaboration Likelihood Model

Abstract

This study aims to analyze the influence of influencer credibility, content quality, and parasocial relationship on purchase intention of endorsed products, using a case study of influencer Reizuka Ari Kurniawan on TikTok and Instagram. A quantitative approach with purposive sampling was employed, involving 137 active followers as respondents. Data were analyzed using multiple linear regression based on the Elaboration Likelihood Model (ELM). The results show that all three variables have a significant and positive effect on purchase intention, with an R-square of 0.882. Influencer credibility was the most dominant variable with a standardized beta of 0.446.

Author Biographies

M. Ridho Fadillah, Univesitas Islam Lamongan

Mahasiswa Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Lamongan.

Dhita Dhora Damayanti, Univesitas Islam Lamongan

Dosen Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Lamongan.

Evi Fitrotun Najiah, Univesitas Islam Lamongan

Dosen Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Lamongan

Evi Yulia

Dosen Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Lamongan

References

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Published

2026-09-20

How to Cite

Fadillah, M. R., Dhora Damayanti, D., Fitrotun Najiah, E., & Yulia, E. (2026). The Influence of Influencer Credibility, Content Quality, and Parasocial Relationship on Purchase Intention of Endorsed Products. JEKMA (Jurnal Ekonomi Mahasiswa), 4(1), 1–9. Retrieved from https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2826

Issue

Vol. 4 No. 1 (2026): Jurnal Ekonomi Mahasiswa (JEKMA)

Section

Artikel

License

Copyright (c) 2026 Ridho, Dhita , Evi, Evi Yulia

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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