The Influence of Company Credibility, Developer Green Marketing, and Marketing Gallery Service Quality on Market Attraction at PT Djem Djaya Makmur

Antony Putra Satrio Nugroho; Nurul Badriyah; Dhita Dhora Damayanti; M. Heru Budi Santoso

The Influence of Company Credibility, Developer Green Marketing, and Marketing Gallery Service Quality on Market Attraction at PT Djem Djaya Makmur

Authors

Antony Putra Satrio Nugroho Universitas Islam Lamongan
Nurul Badriyah Univesitas Islam Lamongan
Dhita Dhora Damayanti
M. Heru Budi Santoso Universitas Islam Lamongan

Keywords:

Managerial ownership, Institutional ownership, foreign ownership company size and financial performance

Abstract

This study aims to determine the influence of corporate credibility, the developer's green marketing practices, and the service quality of the marketing gallery on market appeal at PT Djem Djaya Makmur. The study employs a quantitative approach, utilizing questionnaires for data collection. The study involved a population of 775 and a sample of 187, with data analyzed using multiple linear regression with the aid of statistical software. The results indicate that: (1) corporate credibility has a positive and significant effect on market appeal; (2) the developer's green marketing practices do not have a significant effect on market appeal; and (3) the service quality of the marketing gallery has a positive and significant effect on market appeal.

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Published

2026-09-20

How to Cite

Putra Satrio Nugroho, A., Badriyah , N., Dhora Damayanti, D., & Budi Santoso, M. H. (2026). The Influence of Company Credibility, Developer Green Marketing, and Marketing Gallery Service Quality on Market Attraction at PT Djem Djaya Makmur. JEKMA (Jurnal Ekonomi Mahasiswa), 4(1), 211–221. Retrieved from https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2875