THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND PRODUCT QUALITY ON GENERATION Z CONSUMER PURCHASE INTENTION FOR IPHONE PRODUCTS (A STUDY OF GENERATION Z IPHONE USERS IN KALITENGAH DISTRICT)

Authors

  • Camelia Fitri Maulidyah Universitas Islam Lamongan
  • Henny Mahmudah Universitas Islam Lamongan
  • Diah Ayu Novitasari Universitas Islam Lamongan

Keywords:

Lifestyle, Brand Image, Product Quality, Purchase Intention, iPhone Products

Abstract

This study aims to analyze the influence of lifestyle, brand image, and product quality on the purchase intention of Generation Z consumers regarding iPhone products in Kalitengah District. This quantitative study employed a survey method and involved 125 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using multiple linear regression with the aid of SPSS. The results indicate that lifestyle, brand image, and product quality each have a positive and significant partial effect on purchase intention. Simultaneously, the three variables also exert a positive and significant influence on purchase intention, with brand image emerging as the most dominant factor affecting the purchase intention of Generation Z consumers regarding iPhone products in Kalitengah District

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Published

2026-10-20

How to Cite

Fitri Maulidyah, C., Mahmudah, H., & Ayu Novitasari, D. (2026). THE INFLUENCE OF LIFESTYLE, BRAND IMAGE, AND PRODUCT QUALITY ON GENERATION Z CONSUMER PURCHASE INTENTION FOR IPHONE PRODUCTS (A STUDY OF GENERATION Z IPHONE USERS IN KALITENGAH DISTRICT). JEKMA (Jurnal Ekonomi Mahasiswa), 4(2), 388–396. Retrieved from https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2909

Issue

Vol. 4 No. 2 (2026): Jurnal Ekonomi Mahasiswa (JEKMA)

Section

Artikel

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Copyright (c) 2026 Camelia Fitri Maulidyah, Henny Mahmudah, Diah Ayu Novitasari

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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