THE INFLUENCE OF DIGITAL LIFESTYLE, EASE OF TRANSACTIONS, AND CASHBACK PROMOTIONS ON SHOPEEPAY GENERATION Z USAGE DECISIONS

Dewi Kalista Julia Ramadani; Levia Inggrit Sayekti; Diah Ayu Novitasari; Emalia Nova Sustyorini

THE INFLUENCE OF DIGITAL LIFESTYLE, EASE OF TRANSACTIONS, AND CASHBACK PROMOTIONS ON SHOPEEPAY GENERATION Z USAGE DECISIONS

Authors

Dewi Kalista Julia Ramadani Universitas Islam Lamongan
Levia Inggrit Sayekti Universitas Islam Lamongan
Diah Ayu Novitasari Universitas Islam Lamongan
Emalia Nova Sustyorini Universitas Islam Lamongan

Keywords:

Digital Lifestyle, Ease of Transactions, Cashback Promotions, and Usage Decisions

Abstract

This study aims to determine the influence of digital lifestyle, ease of transactions, and cashback promotions on the decision to use ShopeePay in Generation Z. The population in this study is Generation Z aged 17–27 years who use ShopeePay. The sampling technique used purposive sampling with a sample of 150 respondents who met the research criteria. Data analysis used multiple linear regression method with the help of SPSS version 24 application. The results of simultaneous hypothesis testing showed that digital lifestyle, ease of transactions, and cashback promotions together had a significant effect on the decision to use ShopeePay. Meanwhile, partially, digital lifestyle, ease of transactions, and cashback promotions each have a positive and significant effect on the decision to use ShopeePay in Generation Z.

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Published

2026-10-20

How to Cite

Kalista Julia Ramadani, D., Inggrit Sayekti, L., Ayu Novitasari, D., & Nova Sustyorini, E. (2026). THE INFLUENCE OF DIGITAL LIFESTYLE, EASE OF TRANSACTIONS, AND CASHBACK PROMOTIONS ON SHOPEEPAY GENERATION Z USAGE DECISIONS. JEKMA (Jurnal Ekonomi Mahasiswa), 4(2), 438–447. Retrieved from https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2914