THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA

Authors

  • Filma Festivalia Institut Pariwisata Trisakti
  • Haryo Wicaksono Institut Pariwisata Trisakti
  • Alda Chairani Institut Pariwisata Trisakti

DOI:

https://doi.org/10.30736/jpim.v9i2.2000

Abstract

research aims to determine the influence of product quality and price on purchasing decisions at Cipadu Market. to sell in order to be orderly and orderly. This research is a qualitative quantitative research using multiple regression analysis methods. The population in this study were visitors who came to Cipulir Market. Meanwhile, the sample in this study consisted of 100 respondents. The sampling technique is Accidental Sampling

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Published

2024-06-30

How to Cite

Festivalia, F., Wicaksono, H., & Chairani, A. (2024). THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA. JPIM (Jurnal Penelitian Ilmu Manajemen), 9(2), 184–191. https://doi.org/10.30736/jpim.v9i2.2000

Issue

Vol. 9 No. 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)

Section

Artikel

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