PROMOSI, KUALITAS PRODUK, DAN HARGA DALAM KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI

Fio Harta Wijaya; Moch Muchlis Sulaiman; Sabilal Rosad

doi:10.30736/jpim.v10i2.2896

Authors

Fio Harta Wijaya Universitas Islam Lamongan
Moch Muchlis Sulaiman Universitas Islam Lamongan
Sabilal Rosad Universitas Islam Lamongan

DOI:

https://doi.org/10.30736/jpim.v10i2.2896

Abstract

Artikel ini membahas kerangka penelitian mengenai promosi, kualitas produk, dan harga dalam kaitannya dengan keputusan pembelian smartphone Xiaomi pada konsumen di Kabupaten Lamongan. Dokumen sumber memuat judul penelitian tersebut, tetapi bagian abstrak, metode, hasil pengujian, dan kesimpulannya membahas penelitian lain mengenai kinerja karyawan KSPPS BMT. Oleh karena itu, artikel ini disusun sebagai draf konseptual dan rancangan analisis yang mengikuti objek penelitian pada judul, tanpa mengalihkan data penelitian KSPPS BMT menjadi data konsumen Xiaomi. Pendekatan yang dapat digunakan adalah survei kuantitatif dengan pengukuran persepsi konsumen dan pengujian model regresi, sepanjang peneliti menyediakan instrumen serta data asli yang sesuai. Naskah ini merumuskan kerangka teori, hipotesis, usulan indikator, prosedur penelitian, dan arah pembahasan yang harus diuji. Karena data konsumen Xiaomi tidak tersedia, artikel tidak menyajikan jumlah responden, koefisien regresi, tingkat signifikansi, atau klaim pengaruh empiris. Kontribusi draf ini adalah menyediakan struktur artikel yang transparan untuk dilengkapi dengan bukti penelitian yang sahih.

References

DAFTAR PUSTAKA

[1] W. B. Dodds, K. B. Monroe, dan D. Grewal, “Effects of price, brand, and store information on buyers’ product evaluations,” Journal of Marketing Research, vol. 28, no. 3, hlm. 307–319, 1991, doi: 10.1177/002224379102800305.

[2] K. N. Lemon dan P. C. Verhoef, “Understanding customer experience throughout the customer journey,” Journal of Marketing, vol. 80, no. 6, hlm. 69–96, 2016, doi: 10.1509/jm.15.0420.

[3] C. Ashley dan T. Tuten, “Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement,” Psychology & Marketing, vol. 32, no. 1, hlm. 15–27, 2015, doi: 10.1002/mar.20761.

[4] V. A. Zeithaml, “Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence,” Journal of Marketing, vol. 52, no. 3, hlm. 2–22, 1988, doi: 10.1177/002224298805200302.

[5] T. Erdem dan J. Swait, “Brand credibility, brand consideration, and choice,” Journal of Consumer Research, vol. 31, no. 1, hlm. 191–198, 2004, doi: 10.1086/383434.

[6] D. B. D. Ardiansyah, N. Aziz, dan I. R. Fuadiputra, “The Effect of Price, Brand Image, and Product Quality of Purchase Decision of Xiaomi Smartphones,” Jurnal Manajemen Bisnis dan Kewirausahaan, 2023. doi: 10.22219/jamanika.v3i4.29479.

[7] H. Arjuna dan S. Ilmi, “Effect of Brand Image, Price, and Quality of Product on The Smartphone Purchase Decision,” EkBis: Jurnal Ekonomi dan Bisnis, 2019. doi: 10.14421/EkBis.2019.3.2.1190.

[8] F. R. Arif dan L. Indayani, “The Impact of Brand Image, Price, and Product Quality on Mobile Phone Purchase Decisions: A Quantitative Study,” Indonesian Journal of Law and Economics Review, 2023. doi: 10.21070/ijler.v18i4.971.

[9] V. Rohmansyah dan O. A. Suryawirawan, “Product Quality, Price, and Brand Image on Vivo Smartphone Purchase Intention in Surabaya,” Jurnal Ilmiah Manajemen dan Bisnis (JIMBis), 2023. doi: 10.24034/jimbis.v2i2.6003.

[10] I N. A. Triatmaja dan N. W. Ekawati, “Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Niat Beli Smartphone Oppo,” E-Jurnal Manajemen, 2023. doi: 10.24843/EJMUNUD.2023.v12.i04.p05.

[11] F. A. B. K. Panjaitan, Juharsah, A. A. Muhamat, U. O. Damau, dan H. Panjaitan, “The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image,” Jurnal Aplikasi Bisnis dan Manajemen, 2024. doi: 10.17358/jabm.10.2.447.

[12] W. Iriandy, S. Hannan, dan Y. Farradia, “The Influence of Product Quality, Price Perception, and Social Media Marketing Mediated by Purchase Intention on the Purchase Decisions of Samsung Smartphones Among Millennials in Sukabumi City,” Dinasti International Journal of Economics, Finance & Accounting, 2024. doi: 10.38035/dijefa.v5i2.2715.

[13] A. N. Adeyawarman, H. Pudjoprastyono, dan N. Majid, “The Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya,” Indonesian Interdisciplinary Journal of Sharia Economics, 2025. doi: 10.31538/iijse.v8i3.7286.

[14] K. A. Chandra, A. K. Rivai P., dan D. A. P. Sari, “Pengaruh Product Quality, Social Media Marketing, dan Perceived Value Terhadap Purchase Decision (Studi pada Pengguna Produk Smartphone di DKI Jakarta),” Jurnal Bisnis, Manajemen, dan Keuangan, 2022. doi: 10.21009/jbmk.0302.09.

[15] T. Meliawati, S. C. Gerald, dan A. E. Aruman, “The Effect of Social Media Marketing TikTok and Product Quality Towards Purchase Intention,” Journal of Consumer Sciences, 2023. doi: 10.29244/jcs.8.1.77-92.

[16] R. Wijaya, R. Sijabat, dan R. Meiriyanti, “Pengaruh Kualitas Produk, Social Media Marketing, dan Brand Image terhadap Keputusan Pembelian Smartphone Oppo,” Bussman Journal, 2025. doi: 10.53363/buss.v5i2.448.

[17] E. S. Utami dan Sunarta, “Analysis of Factors that Influence Purchase Intention in Samsung Smartphones,” Journal of Marketing Management Research, 2025. doi: 10.21831/jmmr.v1i1.950.

[18] A. Salsabila dan C. S. D. Kusuma, “The Influence of Product Quality and Price on Consumer Purchase Intention at PT. Vivo Mobile Communication,” Journal of Vocational Applied Research and Studies, 2025. doi: 10.21831/jvars.v2i1.934.

[19] N. M. P. Winasari, “The Influence of Social Media Marketing, Product Quality, and Price on Purchase Decisions in Mid Covid-19 on Ilsproject,” Review of Management, Accounting, and Business Studies, 2022. doi: 10.38043/revenue.v2i2.4130.

[20] N. Muljani dan Y. Koesworo, “The Impact of Brand Image, Product Quality and Price on Purchase Intention of Smartphone,” International Journal of Research Culture Society, 2019. [Daring]. Tersedia: https://repositori.ukwms.ac.id/id/e