THE EFFECT OF COMPENSATION ON EMPLOYEE PERFORMANCE AND EMPLOYEE SATISFACTION AS AN INTERVENING VARIABLE AT HOTEL GROVE SUITES JAKARTA

Authors

  • Fetty Asmaniati Program Studi S2 Pariwisata Sekolah Tinggi Pariwisata Trisakti
  • Nurbaeti Nurbaeti Program Studi S3 Pariwisata Sekolah Tinggi Pariwisata Trisakti
  • Ismeth Emier Osman Program Studi D4 Perhotelan Sekolah Tinggi Pariwisata Trisakti
  • Elda Nurmalinda Program Studi S2 Pariwisata Sekolah Tinggi Pariwisata Trisakti

Abstract

This research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage

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Published

2023-02-20

How to Cite

Asmaniati, F., Nurbaeti, N., Emier Osman, I., & Nurmalinda, E. (2023). THE EFFECT OF COMPENSATION ON EMPLOYEE PERFORMANCE AND EMPLOYEE SATISFACTION AS AN INTERVENING VARIABLE AT HOTEL GROVE SUITES JAKARTA . JPIM (Jurnal Penelitian Ilmu Manajemen), 8(1), 11–20. Retrieved from https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/1541