The influence of promotion and service quality on consumer purchase intention for Gendhis iced tea

Authors

  • Aringgi Dwi Ramadhani Universitas Islam Lamongan
  • Akhlis Priya Pambudy Univesitas Islam Lamongan
  • Nurus Safa'atillah Univesitas Islam Lamongan
  • Ratna Handayati Univesitas Islam Lamongan

Keywords:

Promotion, Service Quality, Consumer Purchase Intention

Abstract

This study aims to analyze the influence of promotion (X1) and service quality (X2) on consumers’ purchase intention (Y) at Es Teh Gendhis in Glagah District. This research employed a quantitative method with a descriptive approach. The sample consisted of 99 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination tests using SPSS version 25. The results showed that all research instruments were valid and reliable. Partially, promotion and service quality had a significant effect on consumers’ purchase intention. Simultaneously, both variables also had a significant effect on consumers’ purchase intention at Es Teh Gendhis in Glagah District. It can be concluded that improving promotional activities and maintaining high service quality can increase consumers’ purchase intention. Therefore, Es Teh Gendhis should continuously enhance its promotional strategies and servic quality to attract and retain consumers

Author Biographies

Akhlis Priya Pambudy, Univesitas Islam Lamongan

Dosen Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Lamongan

Nurus Safa'atillah, Univesitas Islam Lamongan

Dosen Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Lamongan

Ratna Handayati, Univesitas Islam Lamongan

Dosen Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Lamongan

References

Akhlis Priya Pambudy, H. R., S. K., & S. I. (2023, November). Pengaruh harga produk, kualitas produk, dan kualitas layanan terhadap kepuasan pelanggan e-Commerce Bliblie.com. Dalam Prosiding Konferensi Manajemen Internasional dan Makalah Progresif (hlm. 460-466).

Akhlis Priya Pambudy, Abdullah, MH, Handayati, R., & Yaskun, M. (2025, Juli). PENGARUH AKSESIBILITAS, KUALITAS PELAYANAN, DAN TINGKAT KEPERCAYAAN TERHADAP KEPUASAN PENGGUNA (STUDI DI KANTOR PERTANAHAN

KABUPATEN LAMONGAN). Dalam NICEBIS: Konferensi Inovasi Nasional tentang Ekonomi dan Bisnis (Vol. 1, No. 1).

Akhlis Priya Pambudy, Kasaeri, WW, Muhtarom, A., & Mahmudah, H., (2025, Juli). ANALISIS STRATEGI PEMASARAN (TEMPAT, HARGA, PROMOSI, PRODUK, ORANG, PROSES DAN BUKTI FISIK) MENGGUNAKAN MATRIKS SWOT DAN QSPM (STUDI DI JS CELL TIKUNG COUNTER). Dalam NICEBIS: Konferensi

Inovasi Nasional bidang Ekonomi dan Bisnis (Vol. 1, No. 1).

Sofiah, S., & Nurmulya, F. (2024). Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Es Teh Poci. Jurnal Manajemen Bisnis Tri Bhakti, 3(1), 76-93.

Salsyabila, S. R., Pradipta, A. R., & Kusnanto, D. (2021). Pengaruh promosi dan kualitas pelayanan terhadap minat beli pada marketplace shopee. Jurnal Manajemen, 13(1), 37-46.

Walangitan, B. Y., Dotulong, L. O., & Poluan, J. G. (2022). Pengaruh diskon harga, promosi dan kualitas pelayanan terhadap minat konsumen untuk menggunakan transportasi online (Studi pada konsumen Maxim di Kota Manado). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(4), 511-521.

Pangestu, I. R., & Susanti, R. (2024). Pengaruh Harga, Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Mixue Ice Cream dan Tea Nusukan Surakarta. Jurnal Manajemen Riset Inovasi, 2(4), 180-191.

Najib, M., & Nindiati, D. S. (2023). Pengaruh kualitas produk, kualitas pelayanan dan promosi penjualan terhadap minat beli konsumen pada The Hungry Burger. Jurnal Media Wahana Ekonomika, 20(1), 36-51.

Arini, N., Saroh, S., & Hardati, R. N. (2022). Pengaruh Promosi, Brand Ambassador dan Kualitas Pelayanan Terhadap Minat Beli Konsumen (Studi Pada Konsumen E-Commerce Tokopedia). JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis), 11(2), 230-242.

Wandini, D., & Sari, T. N. (2023). Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Grab Dimasa Pandemi Covid 19 (Studi Kasus Pada Mahasiswa Manajemen Potensi utama). Jurnal Visi Manajemen, 9(1), 49-59.

Yuniawati, Y., & Istichanah, I. (2023). Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Minat Penggunaan Ojek Online Grab. Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-Commerce, 2(4), 96-108.

Febriyanto, N. A., & Widiartanto, W. (2022). Kualitas Pelayanan Dan Promosi Terhadap Minat Beli Ulang (Studi Pada Pelanggan Burgerking Paragon Semarang). Jurnal Ilmu Administrasi Bisnis, 10(3), 1226-1237.

Downloads

Published

2026-09-20

How to Cite

Dwi Ramadhani, A., Priya Pambudy, A., Safa’atillah, N., & Handayati, R. (2026). The influence of promotion and service quality on consumer purchase intention for Gendhis iced tea. JEKMA (Jurnal Ekonomi Mahasiswa), 4(1), 258–267. Retrieved from https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/2880

Issue

Vol. 4 No. 1 (2026): Jurnal Ekonomi Mahasiswa (JEKMA)

Section

Artikel

License

Copyright (c) 2026 Aringgi Dwi Ramadhani, Akhlis Priya Pambudy, Nurus Safa'atillah, Ratna Handayati

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Similar Articles

<< < 4 5 6 7 8 9 

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)