KAPABILITAS ANALITIK DIGITAL DAN RESILIENSI UMKM JAWA TIMUR: MEDIASI KELINCAHAN STRATEGIS

Indira Shofia Maullidah; Muhammad Imam syairozi; Nurus Syafa'atillah

doi:10.30736/jpim.v10i1.2890

Authors

Indira Shofia Maullidah Universitas Islam Lamongan
Muhammad Imam syairozi Universitas Islam Lamongan
Nurus Syafa'atillah Universitas Islam Lamongan

DOI:

https://doi.org/10.30736/jpim.v10i1.2890

Abstract

Artikel ini menguji model kapabilitas analitik digital dan orientasi pasar terhadap resiliensi UMKM melalui kelincahan strategis, dengan dinamika lingkungan sebagai moderator. Sebanyak 300 observasi dan 22 indikator Likert dibangkitkan secara sintetis untuk pembelajaran. Pengujian skor komposit terstandar dan bootstrap 1.400 pengulangan menghasilkan hubungan. Efek tidak langsung DA dan MO masing-masing sebesar 0.177 dan 0.108, sedangkan interaksi sebesar 0.148. R² kelincahan strategis sebesar 0.411 dan R² resiliensi sebesar 0.381. Temuan hanya menunjukkan cara menginterpretasikan model mediasi dan moderasi; data buatan ini bukan survei UMKM Jawa Timur dan bukan keluaran resmi algoritme SmartPLS 4.

Kata kunci: analitik digital; kelincahan strategis; resiliensi UMKM; dinamika lingkungan; SEM-PLS

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